Kimberly-Clark Corp. has launched a global creative and media review meant to consolidate its agency roster, according to multiple people close to the situation. It’s a holding company pitch that could impact the work certain agencies do for brands such as Kleenex, Huggies, Scott, Poise, Cottonelle and Andrex, among others.
Agency News
Kimberly-Clark launches global creative and media review
US media business won by Publicis last year excluded from holding company pitch
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