Mr. Kliegerman, 44, is the president of Terra Development Marketing, overseeing sales and marketing of new developments for Halstead Property and Brown Harris Stevens, both owned by Terra Holdings. The New York developments include the condominiums One48 in Gramercy Park and Richard Meier On Prospect Park in Brooklyn, and the Chelsea rental 537 West 27th Street.

Interview conducted and condensed by

VIVIAN MARINO

Q. You wear two hats. How do you divide up your time between Halstead and Brown Harris?

A. You have to prioritize — you have to decide which jobs you can send somebody in your place and which sites need your immediate attention. It’s usually during the initial stages when really important decisions are being made that can affect the economics or the aesthetic of the job. So if we’re doing final floor plans or trying to finalize what that brand will be, I make it to all of those meetings.

Q. Brokers seem to be more involved in the planning stages of developments.

A. In the beginning of the condo development boom, developers sought out the brokerage community to guide them in the predevelopment phase. I guess the best example of that is Louise Sunshine. When the boom really hit full force, developers thought they could do everything on their own. Then when Lehman fell in 2008, a lot of developments that were not properly conceived failed.

So now that we’re in a new boom of development, both rental and condo, developers are calling us in to talk about who the right demographical buyer is for the neighborhood, the right unit mix and size of the units, amenities.

Q. Can you provide some examples of developments where you left your mark?

A. One example is 148 East 24th Street, which we are just completing sales on. We were able to work with the developer to overcome some of what we saw as some minor but important design flaws, like closet doors that open too far into the room. In one unit in particular there was a big outdoor space and a bedroom that was small. They completely redesigned the unit to make it more desirable.

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