To be a Nascar driver, it takes quick thinking, steely resolve, sharp focus and mad skills. To be a Liquid Death-sponsored pro driver, it takes the ability to chug a can of the brand’s iced tea in 18 seconds or less. No road test required.
For its latest fan-centric program, Liquid Death will be giving $30,000 sponsor contracts to three Nascar devotees, similar to brand endorsements bestowed on the sport’s elite athletes.
Also included in the Liquid Death deal: a year’s supply of beverages, custom apparel featuring the fans’ faces, and VIP access and credentials at Nascar races.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in
