NASHVILLE — Nissan sales and marketing boss Vinay Shahani said he has a plan to execute perhaps one of the automotive industry's most challenging brand makeovers.
Nissan sales boss downshifts beleaguered brand's U.S. share target
After Nissan's market share fell by about a third since 2018, Vinay Shahani is setting out to rehab the brand's reputation by making consumers more aware of its freshened lineup.
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