Rhode’s “pocket-sized pop-up” became a surprise hit this summer, transforming a tiny storefront in New York into a must-visit destination for beauty lovers. Over 10 days in June and July, crowds lined a block in SoHo, eager to scoop up the brand’s newly launched pocket blushes and limited-edition lip balms. The buzz stretched far beyond the streets, with TikTok and Instagram flooded by videos of fans showing off their Rhode hauls or chronicling their hours-long wait just to step inside.