ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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A Heady Mix: Gujarati and Hindu Pride

Commentary
Vol. 43, Issue No. 08, 23 Feb, 2008
A M Shah
Lancy Lobo
Pravin J Patel

The results of the December 2007 elections in Gujarat show that the declining role of tribe and caste identities and increasing cultural uniformity due to extensive urbanisation helped Narendra Modi hammer home the 'Gujarati asmita' (Gujarati identity) slogan and successfully counter the Congress' charge of communalism.

(around 49 per cent), while that of the

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