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The resurgence of the r-word

Disability advocates spent a decade campaigning against the slur. Now it’s coming back.

Vector of a group of diverse people holding placards, protesting, defending their human rights
Vector of a group of diverse people holding placards, protesting, defending their human rights

Getty Images/iStockphoto
Constance Grady
Constance Grady is a senior correspondent on the Culture team for Vox, where since 2016 she has covered books, publishing, gender, celebrity analysis, and theater.

Around 15 years ago, a new campaign took off across the young social media ecosystem.

People with learning disabilities and intellectual disorders were asking everyone else to stop using the r-word to describe them or even to make jokes. No more, “Bro, that movie’s so dumb, it’s [r-word],” no more, “Don’t be stupid, why are you acting like such a [r-word]?”

Across the internet, commentators had their doubts that the movement would succeed, or even that it was worthwhile.

Surely, detractors

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