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Brooklyn Restaurant’s Name Hits a Sour Note

From the restaurant’s perspective, the name change grew out of pride in the new president and a keen sense of commerce. From other perspectives, it was tone-deaf at best, and racist at worst.Credit...Rob Bennett for The New York Times

To the list of lofty names that glamorize the city’s fried chicken stands, like Crown, Royal and Kennedy, one Brooklyn restaurant owner decided to add another: Obama.

From the restaurant’s perspective, the name change grew out of pride in the new president and a keen sense of commerce. From other perspectives, it was tone-deaf at best, and racist at worst. When the restaurant, Royal Fried Chicken on Rutland Road in Brownsville, changed its name last week to Obama Fried Chicken, the reaction was swift.

“Community leaders came. They told us we have to change the name,” said Mohammad Jabbar, 33, the manager. “They said if you don’t change it they will take action.”

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See more on: Barack Obama

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