Restaurant Reviews

The Authenticity Myth

A Six-Part History of Tex-Mex

Part IV of a six-part series.

In the good old days, Texans went to "Mexican restaurants" and ate "Mexican food." Then in 1972 The Cuisines of Mexico, an influential cookbook by food authority Diana Kennedy, drew the line between authentic interior Mexican food and the "mixed plates" we ate at "so-called Mexican restaurants" in the United States. Kennedy and her friends in the food community began referring to Americanized Mexican food as "Tex-Mex," a term previously used to describe anything that was half Texan and half Mexican. Texas Mexican restaurant owners considered it an insult.

But by a strange twist of fate, the insult launched a success. For the rest of the world, "Tex-Mex" had an exciting ring. It evoked images of cantinas, cowboys and the Wild West. Dozens of Tex-Mex restaurants sprang up in Paris, and the trend spread across Europe and on to Bangkok, Buenos Aires and Abu Dhabi. Tortilla chips, margaritas and chili con carne are now well-known around the world. In this series of articles, we reconsider Tex-Mex in light of its international reputation as America's most popular regional cuisine.

In the last article in this series ("Mama's Got a Brand-new Bag," by Robb Walsh, September 28), we looked at the paradigm shift that occurred in Tex-Mex cooking in the early '70s when Americans began to reject the bland Uncle Tomás cuisine that passed for Mexican food.


Three taco trucks sit side by side in the parking lot behind the Farmers Marketing Association on Airline Drive. The one in the middle, with "Taqueria Tacambaro" painted on the roof, is crowded with people at 1:30 p.m. There are stand-up counters mounted on three sides of the truck. They all face a short-order cook named Maria Rojas, who alternates stuffing gorditas, frying tortillas and chopping meat behind sliding-glass windows. Maria is wearing a baseball cap that says Michoacán; a seven-leafed marijuana plant sprouts out of the second C.

The guy to my right is named Narcisso Santos. I ask him in Spanish what kind of tacos he got. "Tripitas y fajitas," he says with his mouth full. It looks like he got two of each, and there is a nice-looking grilled jalapeño on his Styrofoam plate as well.

I ask Narcisso if he has tried the other trucks. He makes a face and shakes his head. "Éste es el famoso," he says, tapping a finger on the counter beside his Jarritos soda. Originally from Toluca, Narcisso says he works in Conroe, but whenever he gets to Houston, he stops by this taco truck for lunch. I would guess that most of the well-dressed Mexican-Americans eating here aren't doing business at the market, either.

I order one taco al pastor, one of the fajita tacos that Narcisso is having, and a bean-and-cheese gordita. The taco al pastor is made with spicy pork that's crisped in a skillet and put into two folded-over corn tortillas, which are toasted on the griddle. Skirt steak and a big pinch of crumbly Mexican white cheese are placed in the middle of a flour tortilla on the griddle for the fajita taco. Maria calls this a fajita quesadilla, despite the fact that the Mexican cheese never melts enough to meld the tortilla together. The gordita is a thick masa cake split in half and stuffed with homemade refried beans and Mexican cheese.

The tortillas are well toasted, so the tacos are wonderfully chewy. The meat is tender and spicy, and the green salsa that Maria douses it with is incendiary. Since my mouth is already on fire, I ask for a roasted jalapeño, which at this stage of the meal has a lot of flavor and not much heat.

When the crowd thins out at 2 p.m., I hang around and talk to Maria Rojas. She really is from Michoacán; I ask her if the stalls in the market of her hometown serve the same sort of food she's cooking. More or less, she says. In Michoacán, people eat tacos, but the meats are different. They eat cabrito and stewed goat, she tells me. There is no fajita meat, and there aren't any flour tortillas, either.

I had come to the Farmers Marketing Association on a hunch. The taco trucks here, I figured, are the equivalent of the food stalls in the Mexican mercado, so maybe I could find some truly authentic Mexican food. Of course, I was wrong. Commercial Mexican food with no Tejano influences is practically impossible to find in Houston. Outposts like Pico's and Otilia's claim to be "Mex-Mex" or "100 percent Mexican," but they usually find it difficult to remain pure. Pico's serves some wonderful Mexican specialties, but the other half of the restaurant's menu, as well as its famous margaritas, is Tex-Mex. And even "100 percent Mexican" Otilia's follows the Tex-Mex custom of putting chips and salsa on every table.

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Robb Walsh
Contact: Robb Walsh

Best of Houston® 2024

Best Of Houston® 2024: Best Restaurant in Memorial

Photo by Caroline Fontenot
Best Restaurant in Memorial: Bar Bludorn

Just west of downtown, the old neighborhood of Memorial is rapidly gaining momentum as a dining destination. Case in point, Aaron Bludorn, one of Houston’s buzziest chefs and restaurateurs, made the super hood home to his latest concept, a sophisticated tavern with mod takes on American bistro food with a Third Coast touch. Along with delightful dishes like country ham beignets, cornmeal-crusted snapper with potlikker broth, and hanger steak frites au poivre comes Bludorn’s world-class service, with staff that warms and welcomes guests, a thoughtfully curated beverage menu, and flawless attention to detail.

9061 Gaylord
832-271-8264
barbludorn.com
KEEP THE HOUSTON PRESS FREE... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
The Houston Press is a nationally award-winning, 34-year-old publication ruled by endless curiosity, a certain amount of irreverence, the desire to get to the truth and to point out the absurd as well as the glorious.
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Things To Do

Upcoming Houston Food Events: Old Fashioned Week and a Diwali Feast

Feast on a vibrant Diwali menu at Musaafer.
Feast on a vibrant Diwali menu at Musaafer. Photo by Raydon Creative
Mark your calendars, because you don’t want to miss these deliciously fun culinary happenings:

Le Jardinier, 5500 Main, is partnering with the organic wine grower Famille Perrin Winery for a special dinner on Tuesday, October 15. Guests can taste the richness of Southern Rhône Valley wines ( ($140 per guest) enhanced by executive chef Felipe Botero’s five-course Seasonal Expression tasting menu ($185 per guest) featuring poached lobster, roasted squash with mimolette cheese, pan-seared scallops, tea spiced duck breast and seasonal peach mousse. Reservations can be made via Resy, OpenTable or info@lejardinier-houston.com.

On Wednesday, October 16 from 6:30 to 10 p.m., Brennan’s, 3300 Smith, will be joined by special guests Jack Choate from Heaven Hill Distillery and members of Southern Smoke Foundation for an evening of food, drink and stories celebrating Elijah Craig Old Fashioned Week. Tickets ($125, with $15 donated to SSF) include welcome bubbles and passed appetizers followed by a three-course paired dinner, with features including Shrimp Rémoulade paired with straight and toasted rye; an entree choice of Wood Grilled Beef Tenderloin in Creole Au Poivre or Pecan-Crusted Gulf Fish paired with an Elijah Craig Old Fashioned; and Bananas Foster alongside a toasted specialty cocktail.

The 20th annual H-E-B Wine Walk will take place on Thursday, October 17 from 6 to 9 p.m., inviting guests to sip, nosh and stroll down Market Street while supporting charity organizations including New Danville, The Woodlands Waterway Arts Council and Montgomery County Food Bank. Expect dozens of culinary offerings from area restaurants, chefs and caterers, wine displays with industry experts, craft beers, live music and wine experiences over three blocks. General admission tickets are $79, with VIP Premium Lounge tickets priced at $135.

La Fête du Champagne is back for its second year in Houston, celebrating wines of the Champagne region through a series of immersive events, tastings and dinners. On Friday, October 18, guests can enjoy a Laurent-Perrier Grand Siècle – The Art of Assemblage Lunch at Navy Blue, 2445 Times, at noon ($425 per person); or a Champagne Lanson Dinner at Bar Bludorn, 90611 Gaylord, at 6:30 p.m. ($950 person). On Saturday, October 19, guests are invited to a bubbly sharing La Fête Dinner at Bludorn, 807 Taft, at 6:30 p.m. ($725 per person).

Musaafer, 5115 Westheimer, invites the community to celebrate Diwali, aka the festival of lights, offering a special menu from October 18–November 1. Created by chef Mayank Istwal, the feast showcases elevated renditions of classic dishes throughout India’s vibrant regions alongside festive sweets and artisanal cocktails infused with flavors of saffron, cardamom and rose. In addition to the menu, guests can enjoy an immersive cultural experience and late-night dancing at a “Bollywood Burnout” on October 25, beginning at 10 p.m.

Etoile Cuisine et Bar, 1101-11 Uptown Park, will host a very special 12th Anniversary Wine Dinner at 6:30 p.m. on Thursday, Oct. 24. Chef Philippe Verpiand will feature four courses, withf lobster, foie gras, roasted rack of lamb and more alongside cherry-picked wines. Cost is $124 per person, plus tax and gratuity. Reservations are required by calling 832-668-5808. 
KEEP THE HOUSTON PRESS FREE... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Brooke Viggiano is a contributing writer who is always looking to share Houston's coolest and tastiest happenings with the Houston Press readers.
Contact: Brooke Viggiano