Online retailer Shein's U.K. sales hit $2bn for 2023

Fast-fashion group centered on China factories looks toward London IPO

20241008N Shein London

People walk past an ad for Shein in London. Britain was Shein's No. 3 market in 2023 after the U.S. and Germany, GlobalData estimates. © Reuters

(Reuters) -- Shein's British business made 1.55 billion pounds ($2.02 billion) in revenue in 2023, up sharply from its previously reported results, a filing by the online fast-fashion group showed on Tuesday, as it prepares for a hotly debated listing in London.

Shein's rapid growth, fueled by its low-cost business model of sending parcels to customers worldwide straight from factories in China, has disrupted the budget fashion industry and put pressure on incumbents such as Sweden's H&M and London-listed Asos and Boohoo.

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