The Future of Strategy 2024

This report highlights key findings from WARC’s annual survey of strategists worldwide and also unpacks three key themes considered pivotal to the future of strategy.
  • Strategy’s positive impact can be hard to measure and prove; level-up your value by knowing the commercial side of your clients’ business, and the metrics that matter to them.
  • Although strategists see their roles as translators, there’s a disconnect with clients in core areas like measuring effectiveness; on compensation, most strategists prefer a fixed/project-based fee.
  • Commitment to DEI is waning and goals related to climate and DEI are absent from client briefs; this highlights the tension of balancing commercial priorities with better outcomes for people and planet.
  • Proving the value of strategy is even more important in the age of...

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