ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business

Sanyo Shokai to lose Burberry license

Burberry is seen shifting to directly operated stores to bolster its brand.

TOKYO -- Sanyo Shokai said Monday its license to use the Burberry brand will end in June 2015, likely depriving the leading Japanese coat maker of a major source of revenue.

     Over 300 shops offer the goods, mainly in department stores. Fumitaka Koyama, vice president of Sanyo Shokai, has called Burberry a "pillar brand that has supported" the company.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more