Consumer

Pop Mart Toys Fuel 150% Rally in Bright Spot for China Consumer

  • Pop Mart shares have more than doubled this year in Hong Kong
  • ‘Blind box’ toy demand defies Chinese consumer gloom
Inside a Pop Mart store in Shanghai.Photographer: CFOTO/Future Publishing/Getty Images

Checking out the latest arrivals in a Pop Mart store near their apartment has become a weekend routine for 34-year-old Shanghai resident Miki Li and her family.

Li likes collecting blind box toys, or cartoon figurines in mystery packaging, featuring versions of the store’s signature character Molly dressed up like Garfield, a Minion or Ultraman. She has dozens at home.

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