(cache)Nike Stock: College Sports Driving The Turnaround (NYSE:NKE)

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Summary

Nike shares have dropped significantly since 2021 due to a shift to online sales and increased competition, but college endorsements offer a path to recovery.
NIL deals with college athletes and pros can rejuvenate Nike's brand, similar to the impact of Michael Jordan's endorsement in the 1980s.
While Nike's turnaround will take time, strong long-term profitability metrics and growth potential in China suggest a buy rating.
Despite risks, early signs indicate that the brand endorsement strategy is working, offering unique upside for investors.

littleny

Co-Authored By Noah Cox and Brock Heilig

Investment Thesis

Nike (NYSE:NKE)(NEOE:NKE:CA) shares are down roughly 55% from their all-time high in late 2021, closing at $80.90/share as of the time of this writing.

Over the last few years, Nike