In a controversial move by the fast food giant that’s made a name from its famous burger and fries, a new McDonald’s outlet in Paris has wiped its menus clean, replacing burgers for bagels and chips for artisan coffee.

Seating 30 people, the new French McCafe menu has made way for tiramisu, yoghurt, juices and even macarons (it is Paris, after all). Classics like the Big Mac and Royale (the French version of everyone’s favourite Quarter Pounder) have also been replaced by traditional cafe staples like sandwiches and soup.

Looking to experiment, the store was in-part inspired by an Australian McDonald’s concept, The Corner, that launched in Sydney’s inner west in 2014. With brioche buns and four-cheese toasties, the store, near Camperdown’s RPA Hospital, continues to be popular with the suburb’s hipster community.

It’s not the first time, though, that McDonald’s has looked to rebrand. In 2010 a burgerless outlet was opened in Paris only to be closed within the year.

With stiff competition from the likes of Burger King and smaller independent outlets, it seems the fast food chain is looking to make up lost ground as the burger craze hits the streets of Paris, by not serving…burgers.

Luckily for us, there seems no intention for Australian outlets to change their menus anytime soon. 

Make your own Big Mac at home with our recipe that cracks the secret ingredients, here.