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(cache)Bigger than food delivery? Investors rush to bless faith-tech startups | Mint

Bigger than food delivery? Investors rush to bless faith-tech startups

The size of India’s religious and spiritual market was estimated at $60 billion in 2023.
The size of India’s religious and spiritual market was estimated at $60 billion in 2023.

Summary

  • Indians, for ages, have been obsessed with astrology and spiritual services. Now, a bunch of venture capital firms, including PeakXV Partners, Blume Ventures and Matrix Partners, have discovered a goldmine here. Who are they backing and why? Read on.

Bengaluru: Unlike many Indians, Sahil Aggarwal doesn’t share their deep faith in astrology. And yet, the 28-year old, who works in the investment industry in Bengaluru, sought guidance from astrologers twice in the last one year. But instead of meeting astrologers in the real world, he connected with them virtually, on Astrotalk, a digital astrology consultation company.

“Accessing astrology services anonymously at the click of a button appealed to me," he said. “I feel the need to talk to an astrologer because we deal with a lot of uncertainties. If there’s someone who claims to tell you about your future, why shouldn’t I try it?" he asked.

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