Skip to contentSkip to site index

Advertisement

SKIP ADVERTISEMENT

Vows

Anya Emerson and Jonah Staw

NAVARRO, CALIF., MAY 24 The couple received flowers for her bouquet.Credit...Peter DaSilva for The New York Times

NOTHING matches, but anything goes.

That’s the slogan of LittleMissMatched, an offbeat New York clothing firm that sells unmatched socks in vibrant color-coordinated patterns. It is also in many ways the outlook of the company’s chief executive and co-founder, Jonah Staw.

“I’ve never dealt well with rules,” said Mr. Staw, with self-aware humor. “I have a fear of being constrained.”

Subscribe to The Times to read as many articles as you like.

Louise Rafkin contributed to this article.

Related Content

Advertisement

SKIP ADVERTISEMENT