CLARIFYING QUESTIONS
By cell phone, we mean a gadget similar to handset right?
Interviewer: Yes
Assumptions:
The cell phone is similar to the cell phone we use today in physical outlook
2 year old means a baby/child that is about 2 years in age that exhibits the following characteristics:
- crawls oftens and works seldomly
- can use both hands to pick
- beginning to make clear audible sound like ba..ba, ma..ma
- hours of sleep between 12 to 20 hours.
Are my assumptions about right?
Interviewer: Yes, they are about correct.
Myself: I will assme the following characteristics are euniform for 2 yeard old all over the workd but for the sake of this product, I will focus on 2 year living in the US.
Myself: One more thing, are we designing this product for start-up company or an established company?
Interviewer: You can select anyone
Myself: I will assume the company is a start-up one.
So next thing, I will like to go over the user group.
I believe the user is defined already in the question as 2 year old babies. I have also chosen to focus on the US market. In addition, I will add the customers for this product to the user list for consideration. Parents and teachers (or School Administrators) are key stakeholders as they do not only buy, they also use the product as secondary users.
The goal of this product is to acquire users by having this product.
Next, I wil like to go over the user journey of a child using a cell phone. This will help me identify the pain points and needs of the users.
- A 2 year old will not have arequirement of when to and when not to use the cell phone. So far he/she likes the product and they have access, they will want to play with it.
- A 2 year old will want to simulate use after people around using theirs. This means there should be some form of inerraction with the phone.
- Physically, it should be handy enough for a child; small and very light-weight.
- Physically, it must not be edible, suffocating or very brittle (easy to break)
Based on the above pain point, the following features will be my recommendation. The product should:
- have sound
- have batteries that are replacable or rechargeable
- "hibernate" to conserve battery
- interractive buttons
- physically - very light weight, not brittle, colorful and attractive.
- have a tracker
Next, I will like to prioritize these solution based on effort and impact.
Solution – features | Effort | Impact |
Buttons for different sound/song | Low (L) | High (H) |
Buttons for sound level | L | Medium (M) |
Buttons for turn on or off | L | L |
Add a tracker or solar panel | M | L |
SOLUTION
A cellphone that has power button, volume button, sound button very similar to an iphone since our market is a US market (The customer and secondary user most likely have an iphone).
A coord will be provided to charge and download songs into the cellphone.
No earpiece will be provided
The cellphone will have a up to 9 buttons where each button can have a sound or song selectbale from a simple App/software over a computer connection
EVALUATION
I will consider the number o successful users which means purchase and kept for over a month (where a month is the free return period). This will provide the total number of acquisition fot the product.
By estimation, our market is calculated using the following metrics:
1 in every 5 households have a 2-year old
100 households in US
20M households with kids = target market!
SUMMARY
We have a cellphone designed similar to an iphone but a very-light one with 6 buttons customizable with different sounds/songs to give 2 year old some interraction and fun.