Indonesia election: cuddly avatar could boost strongman with a dark past

Once Prabowo Subianto was one of the most feared figures in the country. Now a TikTok rebranding has made him frontrunner to lead the world’s third-largest democracy

Young voters love the avatars of the presidential candidate Prabowo Subianto, left, and his running mate Gibran Rakabuming
Young voters love the avatars of the presidential candidate Prabowo Subianto, left, and his running mate Gibran Rakabuming
Philip Sherwell
The Times

Prabowo Subianto, by any standards, has had a remarkable makeover.

The strongman Indonesian defence minister and serial election loser with a dark past is the clear frontrunner in Wednesday’s poll to choose the next president of the world’s fourth most populous and largest Muslim-majority nation, home to nearly 280 million people.

Central to the campaign is his unlikely rebranding — crafted by his strategists via Tiktok, the video-sharing app that is hugely popular in Indonesia — from irascible 72-year-old dogged by accusations of human rights violations to “cuddly” cat-loving grandfather figure performing eccentric dance routines in viral clips.

Subianto, who is currently the country’s defence minister, at a campaign rally in Jakarta on Saturday
Subianto, who is currently the country’s defence minister, at a campaign rally in Jakarta on Saturday
YASUYOSHI CHIBA/AFP/GETTY IMAGES

“He looks really like a cute grandfather to us,” said Nurkhasanah, 21, a Javanese college student who will vote for Prabowo this week. “I laugh out loud

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