What UX can learn from 2024 Olympics fashion

The 2024 Summer Olympics is finally over, but we can apply contextual design into our practices.

Darren Yeo
UX Collective

How did so many people come to love the Paris mascot? What is the talk about Mongoliaā€™s outfit? And how is Olympic fashion connected to UX/UI? Letā€™s dive into the unique world of contextual design

The 2024 Summer Olympics is finally over.

Over the course of 2 weeks, we saw many marvelous feats, such as the USA being the first country to reach the record of obtaining 3,000 Olympic medals, Noah Lyles being the fastest man in the world with 9.784 seconds, Leon Marchandā€™s extraordinary win of 4-times gold medals, and the theatrics from skateboarding and breakdancing by Japanā€™s champions.

Despite pouring rain, the opening ceremony of the 2024 Summer Olympics was an event to remember, with dazzling performances from top performers like Celine Dion (top) and Lady Gaga (bottom), done in the same fashion as top athletes. (image source: Harperā€™s Bazaar)

Even the opening and closing ceremonies were executed with finesse, albeit with some controversy over a skewed interpretation of the Lordā€™s Supper. But with a stellar performance by Celine Dion, Lady Gaga, and many other artists, as well as the dazzling fireworks and laser projections, one might conclude that the Paris Olympics 2024 is a resounding success.

The best of Paris ā€” Fashion

Despite the tremendous effort and cost it takes to set up an Olympic, it wasnā€™t really hard not to be successful. After all, Paris is best known for manyā€¦

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