Apple Pushes Ahead with Tabletop Home Device in Shift to Robotics
- Executive who oversaw car project is leading the effort
- Device would offer twist on home products from Amazon and Meta
Apple Inc.’s shift into robotics is part of a broader effort to boost sales and capitalize on Apple Intelligence.
Photographer: Jeenah Moon/BloombergApple Inc., seeking new sources of revenue, is moving forward with development of a pricey tabletop home device that combines an iPad-like display with a robotic limb.
The company now has a team of several hundred people working on the device, which uses a thin robotic arm to move around a large screen, according to people with knowledge of the matter. The product, which relies on actuators to tilt the display up and down and make it spin 360 degrees, would offer a twist on home products like Amazon.com Inc.’s Echo Show 10 and Meta Platforms Inc.’s discontinued Portal.
