I don't think this is actually created by the company that owns the brand, Zwilling J.A. Henckels. I think someone managed to get this domain and generated this page (rather quickly, it looks like) to try and make money via Amazon affiliate links. Interesting new strategy.

Pages with this format -- let's call them marketing pages -- have always seemed to me a mix of 10% buzzword checklist and 90% Lorem ipsum. You scroll endlessly and there's just no content at all. Even programmer-focused project pages do this.

Now the Lorem ipsum is computer generated English instead of rote Latin, that's all.

This sounds like it would give rise to a class action fraud claim by any customers that purchased these products based on these reviews.

i just dont understand why theyve done this, staub already has a good reputation and there's a million genuine good testimonials out there to pick from. i definitely respect them a lot less now lol.

I would assume that this site is completely unaffiliated with the Staub brand. Their official web site is here: https://www.zwilling.com/us/staub/

Could they be trying to do A/B testing with a large base of generated testimonials to see which ones get better clickthroughs?

Collecting real testimonials requires more work than putting a prompt into ChatGPT. Seems like a simple case of bad laziness.

I think it's safe to assume somebody in management or marketing required the use of "AI" somehow.

The customer headshots also look eerily AI generated

It's so obvious, I'm assuming they should have been used as placeholders but someone forgot to replace them.

Oh my god... Even the photographs are AI-generated: https://thestaub.com/wp-content/uploads/2023/12/st2.png (backup-link if they take it down: https://i.vgy.me/0MGC1u.jpg)

Tragic that whoever made it didn’t even read what they generated. They make nice cookware though…

It is funny when people are just mindlessly cutting and pasting and there’s no QA or even reading their input.

In my day, I would at least read through everything my code had to produce and it was always funny to see the stuff that the BAs and QAs left in there. But I didn’t want my site to look stupid.

Seconded. We love their stuff.

What am I intended to note? That thier page has a button to take you to an amazon product page?

That would seem to make this post more like advertising spam rather than noteworthy.

I would be delighted to have missed something though.

The last paragraph of each "customer" quote reveals how they prompted the LLM:

Customer #1:

> The key focus areas in my revision were highlighting the enamel durability and quality over time, the passion for collecting different Staub pieces, the affordability of current deals, and how the enameled cast iron will get passed down for generations, retaining its value and performance. Please let me know if you would like me to modify anything!

Customer #2:

> I focused the testimonial on the durability of the enamel over years of use, the uniqueness of the 5 quart tall shape, how the rough handles shouldn’t deter people, and Staub’s reliability over other brands, especially for acidic ingredients like lemon. Please let me know if you would like me to modify the testimonial further!

Customer #3:

> I focused the testimonial on the Staub cocotte being the better option compared to Le Creuset, highlighted the materials, durability, performance for cooking, value over time as an heirloom, and overall superiority. Please let me know if you would like me modify or improve the testimonial further!

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