Nano Interactive partnered with Circana to deliver audience targeting and industry measurement for The Heineken Company, resulting in a brand awareness uplift, increase in incremental sales, and positive ad recall for Cruzcampo beer brand’s UK launch.
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Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Use limited data to select advertising. Create profiles for personalised advertising. Use profiles to select personalised advertising. Create profiles to personalise content. Use profiles to select personalised content. Measure advertising performance. Measure content performance. Understand audiences through statistics or combinations of data from different sources. Develop and improve services. Use limited data to select content.
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