Oliver Cousins

Nationwide's Banned Ad: There's Gold in Them There Hills (Even When They Get Blocked) Nationwide's latest campaign featuring Dominic West went viral... but not quite how they planned! Their "a bit too optimistic" portrayal of branch access got the ad yanked. But hold on, this "oops moment" might be a hidden win. Why? Here's the upside of the unexpected: - Over half the viewers loved it! (55%) - Funny and relatable content resonates, even with a hitch. - Free Publicity! - The controversy sparked discussions, putting Nationwide in the spotlight. - Nationwide Leverages the Buzz: They're doubling down on their branch commitment - a win for accessibility! Lesson Learned: Calculated Risks Can Pay Off Every campaign has risks, but there's value in taking calculated shots. Nationwide shows us that even stumbles can be learning experiences. This "setback" is a chance to refine their message for clearer, more transparent advertising. Join the Conversation! - Was Nationwide's ad funny or misleading? - Is their branch commitment a "good way to bank"? - Can marketing mistakes lead to better strategies? Share your thoughts below! #Nationwide #Marketing #BranchWar Here is the banned ad so you can judge it for yourself; https://hubs.lu/Q02t4Kjs0

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Let's break the PR barriers... It’s survival of the smartest out there, and mediocrity is murder for brands. So, if you’re ready to smash the ‘same-old, same-old’ and break out of the box, call PR Worx today and let us show you what an award-winning PR team can do for your business. Contact PR Worx today on 011 896 1818 or ceo@prworx.co.za and let’s get a little colour back into your brand! #PRWorx #PRMatters #PRAgency #Branding #Marketing #PublicRelations #BusinessGrowth #businessInnovation #BrandStrategy

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We have a brand new digital marketing news update for you this week, full of AI updates and top tip from one of Instagram's own on how to scale your reach... 🎥. Runway has launched Gen-3 Alpha 🧑🏽 Meta’s AI studio enables influencers to create AI versions of themselves 🤖 TikTok is working on a new AI chatbot called Genie 💬 Instagram confirms 'sends per reach' as one of biggest ranking signals If you'd like to read the updates in more detail or have them read out to you by AI Daniel, visit https://lnkd.in/eRQ3EbDP #DigitalMarketing #DigitalMarketingNews #DigitalMarketingTrends

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We have a brand new digital marketing news update for you this week, full of AI updates and top tip from one of Instagram's own on how to scale your reach... 🎥. Runway has launched Gen-3 Alpha 🧑🏽 Meta’s AI studio enables influencers to create AI versions of themselves 🤖 TikTok is working on a new AI chatbot called Genie 💬 Instagram confirms 'sends per reach' as one of biggest ranking signals If you'd like to read the updates in more detail or have them read out to you by AI Daniel, visit https://lnkd.in/e2ABNhx5 #DigitalMarketing #DigitalMarketingNews #DigitalMarketingTrends

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Having been on both the submission and judging side, we understand how daunting it can feel to stare at a blank entry form, wondering how to distill all the hard work and creativity of a marketing campaign into a few paragraphs and visuals that will impress the judges. Here are our thoughts on how to rack up a W at your next marketing awards competition. Read more at mighty.is/3Q4SVhz #DigitalMarketing #Marketing

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🗣 Calling all creative brains 🎨 🧠 Episode 4 of Touchpoints is live now👇 with links in the comments below 👇 This month we sit down with Creative Director, Bryan Black and discuss his professional journey with important conversations about the marriage of brand and performance marketing & valuable advice for creatives entering the industry. #TouchpointsPodcast #CreativeDevelopment #AiMediaGroup

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Brands trying to increase their reach and engagement on social media may find that utilising user-generated content changes everything. Through the examination of successful campaigns that leverage the potency of genuine user material, brands can acquire insightful tactics to incorporate into their own promotional endeavours. Explore the value of user-generated content and how companies can use this strategy to improve their social media presence and build relationships with their target audience. Read more here: http://uxi.re/S3Gkt #WeAreIMM #KnowledgeSharing #Marketing #SocialMediaMarketing #UserGeneratedContent #BrandStrategy #OnlineCourse #Blog #Article

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In the midst of this year's marquee marketing events, The Drum wanted to know what topics aren't making the headlines but matter the most to agency leaders. Our CEO & Co-Founder, Chris Edwards, spoke to them about the changing role of agencies and why drastic steps need to be taken to adapt. 'Our already competitive landscape is getting tougher - commoditization, declining fees, AI rising, the outdated billable hour model - it feels like there’s another problem around every corner. We need to talk about switching from time-based services to productized value, turning agency expertise into repeatable solutions for high-value problems. Agencies should be sharpening their positioning, helping them to stand out and boost pricing power. Designing repeatable, high-value offerings will build strong client relationships.' There's a new age of agencies coming... Talk to Tommy if you want to hear what that could mean for you. Read the full article here: https://lnkd.in/e8g87jsA

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[ad] Consumers are using social media platforms for search - more than EVER 👀 And this shouldn’t be surprising… Over the last couple of years, we have seen a HUGE increase in discussions about social platforms being used for search - more specifically, TikTok. Platforms are taking notice of this change in user behaviour too. Instagram recently integrated Meta AI into its search functionality so users can get real-time search results from the web without leaving the app. And TikTok released Creator Search Insights so people can FINALLY get some search data from the platform to inform their social strategy. Search has never been so important in social. But don’t just take my word for it. According to HubSpot’s 2024 Social Media Trends Report: 👋 One in four consumers prefer searching for brands on social media platforms over search engines 💬 22% of consumers say they search via social more often than search engine 🚨 86% of social media marketers say social search is important to their overall social media marketing strategy So if you’re not taking social SEO seriously yet… This report is your sign 👀 You can read the full report for FREE from HubSpot here: https://lnkd.in/ddy5mxUf The report includes incredible insights from Mention and a HUGE panel of experts including Chi Thukral ,Chris Savage Jon Youshaei, Ross Simmonds, and Scott D. Clary. What do you think about the rise in consumers using social media for search? How can brands leverage this? Would love to hear your thoughts in the comments 🫶

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Conceptual influencer briefings – are they about branded messaging or the creative freedom of an influencer? It's actually both. Our Influencer Manager Sophie Marshall and Associate Creative Director Charlie Frank discuss the relationship we have at Digital Natives with connecting our brand and influencers' content desires, through a conceptual brief. #socialagency #influencer #influencermarketing #socialmarketing

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5 things you should know about Revenue Per Head for Agencies. - It’s a bespoke target 🎯 It needs to be calculated for each individual agency; never adopt a generic target. - Once you’ve got your RPH target then cross check against your ratecard and utilisation targets. It needs to be achievable at a sustainable utilisation - It’s an overall target and will take into account count all headcount (permanent and freelance) whether they fee earning or not. - I would work out a revenue target for fee earners (rate x utilisation x days). This will help with recruitment. - it’s main use is to check on progress. A more immediate guide to profitability is the ratio of people costs to revenue. But RPH can track progress on how successful we have been on selling, pricing and delivery. Want to check on your Revenue Per Head and what it says about your Agency? Always happy to talk.

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Below, you'll find tasty takeouts from our #MailUnleashed episode with Richard Shotton that highlight how behavioural science can enhance brand memorability. 🥡😀 If you're hungry for more, you can find the strategies you need to help you stand out, connect with audiences, and optimise your value, here. ➡️ bit.ly/3X65zRS #behaviouralscience #brandawareness

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Have you heard of 'Hero Moments'? They're that spark of brilliance in your agency's marketing arsenal that really makes you stand out. Our latest report highlights just how crucial these moments are in today's crowded market, where more is needed for agencies to be different; they must be memorable! Do you have a great idea simmering, or are you just curious about how you could craft your agency's hero moment? Swing by our website and check out our ideation and planning service, where we'll chat about what makes your agency unique and work with you to figure out how we can show it to the world. If you're up for it, we'd be excited to chat: https://lnkd.in/eZpdWyfX #agencymarketing #heromoments #agencygrowth #marketingstrategy

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Still running single-execution quarterly campaigns? You’re missing out on leads and sales. The traditional campaigns model is fundamentally flawed: Launch, run for a quarter, then throw everything away and start again. • Huge upfront investment • No transferable learnings • Limited opportunity for optimisation If your goal is to maximise marketing ROI, you need to be running Always-on Campaigns. • One integrated always-on ecosystem • All of your best campaigns & ads • A clear performance baseline • Insight-based optimisation • Continuous improvement Here are 3 reasons to make the switch: 1. Demand Generation: Businesses using always-on marketing strategies typically see a 40% increase in lead generation and customer acquisition (Hubspot). 2. ROI: Always-on marketing strategies can boost conversion rates ROI by up to 25% compared to traditional campaign models (Nielsen). 3. Customer Lifetime Value: Businesses that adopt an always-on approach report a 20% increase in Customer Lifetime Value (Bain & Company). Want better results from your marketing campaigns? Shoot me a message with your biggest challenge. 📩

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Did you know that on average a pound invested in advertising returns just over £4 in profit? Or that TV accounts for nearly two-thirds (63.0%) of profit payback beyond the first week of advertising? Good news, you can now download the full research 'The new business case for advertising' which Thinkbox Ebiquity plc EssenceMediacom Gain Theory Mindshare Wavemaker UK recently launched, and watch the live stream sessions on demand to help inform your brand's growth plans. Grab a cuppa and get stuck in to this fascinating new study on the power of advertising to elevate your business: https://lnkd.in/eDGsP2iD

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Here is where 9/10 brands get it wrong with their advertising. They start the brief with “here is what we want people to know about (insert product or service).” Then, the internal team or agency goes… “ok, so here is how we are going to say it…” But this is the where fundamental issue lives that leads to mediocrity. A story you want to tell does not matter unless someone wants to listen. I realized this about 5 years ago and it’s why we spend between 50-100 hours in the concepting phase before a single word is written or a single photo is taken. Step 1: how will we create a context for this message that people will be unable to ignore and make it hard for them to forget. Step 2: what do we want to say

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Whether a campaign is being torn apart or heralded a modern classic, the online marketing community is constantly churning out discourse on the latest work hitting the industry. But if the average consumer isn’t even paying attention to it, then what’s the point? Senior Designer Liam Edwards and Creative Copywriter Ned Harvey discuss the prevalence of marketing for marketers and the LinkedIn echo chamber in our latest episode of Tauks – listen now on Spotify and Apple Podcasts! 🙌👇 https://brnw.ch/21wKR30 Or watch the full episode on Youtube 👇 https://brnw.ch/21wKR2Z #agencyuk #tauks #podcasts #marketing #creativemarketing #advertising

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Why Your Brand Needs a Value Proposition? (And How to Create One) In today's crowded market, differentiating your brand is crucial for success. 📌That's where a value proposition comes in A Clear statement that communicates your brand's unique benefits and value to customers. 📌Why is a value proposition so important? - 85% of companies with a strong value proposition experience significant revenue growth. - A clear value proposition helps you stand out from the competition and attract loyal customers. 📌How to create a compelling value proposition 1) Research your target audience: Understand their needs, pain points, and goals. 2) Analyze your competitors: Identify gaps in the market and areas for differentiation. 3) Define your unique benefits: Clearly articulate your brand's value and what sets you apart. 4) Craft a concise statement*: Distill your value proposition into a simple, memorable sentence. At Blaze Creative, we empower small businesses to shine online with our affordable, expert website design services. Take the first step towards differentiating your brand! Contact us to schedule a consultation and discover your unique value proposition. Visit Our Website!! and let's get Started! www.blazecreative.co.uk #valueproposition #branddifferentiation #marketingstrategy #smallbusiness #branding

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