Iman Gadzhi

eCom owners listen up 📢 These 5 mistakes are costing you $100,000s in revenue: But it's not too late to salvage things. 1) Poorly optimised flows. Keep your flows captivating with a mix of different templates and content that educates, entertains, or inspires. And whatever you do, don't cut them too short. 2) Not testing enough. Experimentation really is the key to growth. Think about split testing popups, flows, campaigns, etc. Nothing is ever truly finished. 3) Relying solely on Image and graphic-heavy content. We've seen clients get crazy results from well-written, text-only emails. Mix things up and experiment (see above). 4) Ignoring SMS. I honestly can't believe how many people still sleep on the opportunity with SMS. Segment your list and send messages regularly. 5) Letting your list go stale. Cut inactive subs and run re-engagement campaigns. If people don't respond then remove them from your list. Fix those 5 things and you'll be golden 💯

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Does your business have the following revenue streams? 1. Paid product 2. Affiliate links 3. Course 4. Program 5. Referral partnerships/fees 6. Intro offer 7. Recurring service Having all of these revenue streams leads to a stable + scalable business. Put them on the to do list

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I completely understand why Ecom brand owners hate working with agencies You get promised a Alex Hormozi $100M Offer -> You Pay -> and within the first 30 days the buyers remorse is suffocating. - Poor Onboarding - Poor Comms - Poor Execution - Poor Experience - Poor Performance For $2-5K+ a month??? ["Agencies are trash" ~ 6-figure brand owner I recently spoke with] I am no saint, I have made critical mistakes and messed up accounts before. Now after 444 days running FIKA 8 months+ worth of email marketing content 4 client interactions 4 courses by established agencies/institutions Here is the FIKA Service Fulfillment System: [Post Email Audit 2.0v] - Onboarding (Dialed In) - CRM Process (Dialed In) - Performance Checks (Dialed In) - Brand Edge (Dialed In) Offer - We provide predictable systems to scale your email marketing performance by 25% minimum in 30 days Client Bonus: Growth marketing services ~ no additional cost ━━━━━━━━━━✤━━━━━━━━━━ DTC E-commerce brands looking to develop predictable systems that scale your email marketing performance by 25% or more. There is a 24-hour turnaround email audit available FOR FREE Schedule an appointment to claim it #ecommerce #emailmarketing #email

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🛑 Stop sending affiliate links to the homepage or the PDP!!!!!🛑 If you are trying to convert customers from social, you should be linking to ✨Shoppable UGC✨ ! ❌ Sending them to the homepage... well I think everyone knows what's wrong with that. ❌ Sending them to a PDP is better... but still you've lost all the magic of the initial click. This shopper is interested in how the creator uses that product. You can't just cut out the creator. Solution: Link them to Shoppable UGC. It keeps the context of the product AND the creator. This trick has boosted conversion rates for almost every single product we've tested. #shoppableUGC #socialcommerce #affiliatemarketing #influencermarketing

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There's 1 common mistake that keeps most agencies stuck under 30k p/month. After personally helping 92 agencies scale, I see the same issue like clockwork. First - the reason your business would be stuck at any level, is always the same You're focused on the wrong things I mean think about it. All of us work hard and put the time in. People making 10k a month work hard, and so do people making 1 million a month. It's not the time spent It's what you do with that time, what you focus on And what you should be focused on, is the constraint And if you don't know the constraint (AKA what's holding you back from growing faster) Your only job is to find it, then attack it. It's all about prioritization - doing the right thing at the right time. Giving the business what it needs. For the majority of businesses under 30k p/month (and same goes for anyone under 10k p/month) The constraint is sales. Almost everyone I talk to at that level doesn't have a fulfillment problem...they can get their clients results Nor do they have an operations problem, because below 30k - you don't need many processes, systems, or team members. Which only leaves sales as the bottleneck. You need to talk to more people Start more conversations Have more calls Get your offer in front of more people Getting to 30k p/month is simple....There's not a lot of complexity or strategy needed. It's a matter of effort and grind. Than, it becomes more of a strategic game and about leverage, systems, operations afterwards. But up until 30k it's brute force! And most entrepreneurs I talk to at this stage want to grow...but spend little-no time on selling. How do you expect to sell and grow if you barely put time into sales activities? Sales isn't complex, and especially at that level. It's a numbers game. If you put more effort in, you'll have more conversations, and then you'll have more clients Conversations = conversions. So if you want to reach that next level Make sales your priority Do this - carve out a 2-hour block daily to work on sales activities In that time you could ...do outreach ...run automated outreach campaigns ...follow up with old leads ...give value in communities or groups ...post content All of it works But only if you work! Good luck out there 🙂 What do you think? Agree/Disagree? - #b2bmarketing #leadgeneration #coldemail #agencyowner

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3 Things Every App Has To Nail Before Scaling Paid Media 1) Product Page Optimised Through the use of custom product pages and PPOs it's a necessity to ensure your your product page aligns with the intent of your target audience from each ad-set. Ensure your messaging is actually speaking to the core driving motivation of your target audience effectively converting their impression to an install. Without this process optimised your losing ROAS efficiency before your target customer has even installed your app. 2) Organic Traffic This is one that is often underestimated and overlooked by most founders. Organic traffic makes up an estimated 60-70% of all installs on the app store, depending on who you ask, yet some founders neglect it completely. Identifying and optimising on search opportunities within your niche can deliver a predictable, sustainable and reliable flow of installs and revenue every month. This helps with scaling paid media in 2 ways: Firstly, it will diversify your user acquisition, dampening the volatility in profitability from paid media. Secondly, at certain points of testing and downturn when ads aren't running profitably, you can use the income from organic to reinvest into ads reducing your overall burn rate. 3) Subscription Funnel Optimisation This one is the most obvious and yet still so many apps leave their funnels untested and soley rely on trying to optimize creative and targeting. With the challenges 2024 paid media for apps presents, its incredibly rare you can run profitable paid media without optimising your subscription funnel from onboarding to paywall and post-paywall events. At least make some low hanging fruit changes that have universally shown trial activation increases regardless of niche. If founders would allocate as much focus to these aspects within the funnel as much as they do the paid media itself, profitable scale wouldn't seem like such an impossible task!

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I did 100+ sales calls in the last 1.5 years for my agency. 5 things I learned about selling and business building after doing all those calls. 👉 Ask questions: It's not just about pitching; it's about understanding your client's needs, pains, and goals. Asking thoughtful questions opens the door to deeper conversations. 👉 Listen to understand: Communication isn't just speaking; it's also about listening. When you truly listen, you gather insights that help you build better relationships. 👉 Don't sell but persuade: Selling isn't about pushing a product or service; it's about persuading your client that you have the solution to their problem. 👉 Provide value: Today, value is paramount. Whether it's advice, solutions, or great service, always aim for value at every touchpoint. 👉 Talk slowly: Speaking too quickly can undermine your message. Give clients room to understand and respond to what you're saying. Remember, business is all about building relationships. Happy Clients = More Business = More Cash in the Bank. #businessbuilding #selling #agency #freelance #money

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I love this trick of the maths!! You can get exponential returns by making incremental gains in your metrics. Pure synergy, where the impact is greater than the sum of the individual parts. Make gains in each area and you'll find the total gain is magnified. Which of your metrics can you focus on to deliver an exponential return? #ecommerce #businessstrategy

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Agency founders, Is your agency marketing not producing the results you want?  It might be because you lack empathy. Here's a question: do you actually care about the people you're marketing to? If so, what's the evidence? Here's the thing... Your buyers don't want to be sold to.  They want to be understood. With care and empathy, you take the time to understand your buyer's specific problem—not a generic version of the problem. Specifics matter; when you know the specifics, your buyers will notice. CQ --------------------------- I'm Corey Quinn 🎯 Click my name + follow + 🔔 I help agency owners specialize in a vertical market. #agencygrowth #deepspecialization #positioning

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The most simple retention strategy 99% of brands don't use (but should): 1. Send Emails 2. Send SMS 3. Send Direct Mail That's all you have to do to increase your LTV.

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We made this client £150K in just 28 days using TikTok Shop. 6 steps of our TTS strategy that you can instantly apply to get results: Step 1: Foundations - Activated hero SKUs of the brand on TTS - Optimised product listing for both SEO and paid traffic - Focusing on proven products with low AOV Step 2: Optimise Key Metrics To increase traffic, exposure, and conversion rate: - Enable ‘shop tab’ - Use product keywords - Link organic content with shoppable products - Allowing users to passively browse all products Step 3: High Converting UGC Ads - Launch already high-performing ads on TikTok Shop - Test Shopping campaigns to eliminate as many variables as possible These angles performed best for us: → Comment response videos → Product /offer specific → Demonstration → Testimonials → Before/After → Tutorials Step 4: Scaling Shopping Campaigns to £3K/day Use our systematic creative testing and scaling process - Scaling horizontally - Leverage manual bidding strategies - You’ll see a consistent CPA Step 5: Consistent Creative Pipeline - Identify high performers - Iterate on winning concepts - Add TikTok Shop native elements - E.g. “TikTok Shop Deal of the Day” Step 6: Activating Affiliates Affiliates hit two birds with one stone: 1. Increased revenue 2. Additional stream of creative That will help you scale ad campaigns Enjoyed this breakdown? Repost and follow me Joe Marston 🚀 for more lessons from building 2x leading ecom agencies. ♻

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It's very expensive to build enough domain authority for Google to ever let you really compete with the big boys, but that doesn't mean you shouldn't be trying to build links and that it's inherently expensive to do so in SEO... Here are FIVE ways to build links for FREE to scale up your link profile, trust and authority: - Entity Stacking (Foundational Link Building): Google recognizes your entity (brand/person name) once you've built 30-60 "trusted" reference sources from citations, social profiles and sites like Reddit or CrunchBase. - Link Bait: Create content in your niche that is guaranteed to attract clicks, either via trending topics and news or by building specific pages bloggers or journalists use as a citation - Searched for content like facts, statistics, numbers, figures, surveys, downloads, checklists, freebies etc... - Broken Link Building: Scan competitors for broken pages, identify or build relevant pages on your site and outreach to the sites with the broken links on to replace them with your links. - Resource Page Link Building: Find websites that have resource pages in your niche, see if the pages are valuable enough to get links from and outreach. - The Skyscraper Technique: Identify popular competitor content in your niche, create something even better, and then reach out to existing links to replace yours. It will take a lot of time and patience, and some people are better than others at systemizing these techniques but you can build thousands of high quality links using them without costing you a dime! 🔗

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How to get warm leads (fast): 1. Make a list of 3-5 recent happy clients 2. Go to their profile and click on ‘connections’ under their photo 3. Click the filter button in the top left and narrow down the list to your ideal client by job title or industry etc 4. Make a list of potential leads 5. Contact your happy client and ask for an introduction to the people on your list. ✅ Bonus tip To make it easy, write the intro email for them detailing how you can bring value, like this: “Hi name, we’ve recently worked with Garth to grow our social media audience. I think it’s worth you having a chat if you’re looking to do the same? I’ll leave you two to talk further.” This is the exact strategy I’ve used to land a handful of new clients in the past. #sales #leadgeneration —- P.S. If you enjoy actionable ideas like this, you might enjoy my weekly newsletter. 📥 Each week, I break down a framework for business and personal growth. Link to sign up for free in my profile.

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Specifics result in more money. Broad niche → Sub niche Surface offer → Specific offer Generic audience → Qualified cult Multiple platforms → 1 quality source Mass DMs and emails → Less personalised Specificty sells.

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Your first hire could be the most important one you ever make. 💡 As the Founder of a PPC agency, this decision could be life-changing. The stakes are high—choose wisely and you could see your revenue double in just 3 months due to increased capacity. Get it wrong! It might cost you half your salary without much growth. Here are some typical pitfalls that PPC Agency Founders often encounter during their initial hiring process: Opting for Less Experienced Talent: It's tempting to go for a more junior person to save on costs, but this might lead to underperformance in specialized tasks. Choosing an Office Enthusiast: If remote or flexible working is part of your agency's culture, hiring someone who prefers a traditional office environment may not be the best fit. Expecting Full-Time Outputs from Part-Time Efforts: This common expectation mismatch can lead to frustration on both ends. Hiring Within Comfort Zones: Bringing on someone you already know might seem less risky, but it's essential they possess the actual skills needed for the job. Deciding Too Quickly: While it's important to fill the role, hiring the first interviewee can often lead to overlooking better suited candidates. Rather: Take Your Time to Hire: Ensure the candidate is not only skilled but a good fit for your agency's future. Look for a Future Leader: Consider how this person might train and lead future team members. Value Independence: Your first hire should be someone who can operate effectively with minimal supervision. Complement Your Skillset: Aim for a candidate who brings a different set of skills to your own, diversifying your agency's expertise. Define the Role Clearly: Provide clear job responsibilities to set up your hire for success, regardless of the job's broad nature. The ideal first hire could be the cornerstone of your agency, potentially capable of leading it one day. Consider parting with a minor stake of equity based on performance targets to cover the gap of salary you might not be able to offer 001. Remember, hire slowly and scale fast.💡

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