Main media spend bounced-back in Q2 after a contraction in Q1, with online and video driving increased investment while events continued to surge.
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Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Use limited data to select advertising. Create profiles for personalised advertising. Use profiles to select personalised advertising. Create profiles to personalise content. Use profiles to select personalised content. Measure advertising performance. Measure content performance. Understand audiences through statistics or combinations of data from different sources. Develop and improve services. Use limited data to select content.
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