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    Condé Nast nabs Wired

    Wired magazine is reportedly being bought by Advance Publications' Condé Nast Publications unit.

    4 min read
    Wired magazine is being bought by Advance Magazine Publications' Condé Nast Publications unit, the companies announced today.

    The parties expect the deal to close in June, subject to regulatory approval. Income from the sale will be used to pay off investors and outstanding loans at Wired Digital, Wired Ventures' online publishing arm, according to the company.

    Advance Magazine Publications, part of S.I. Newhouse's publishing empire, has been an investor in Wired Ventures since January 1994. Wired magazine, which was launched in 1993 and founded by Louis Rossetto and Jane Metcalfe, has a circulation of about 400,000.

    "We have long admired Wired for its innovative approach to publishing and its strong editorial voice," Advance Magazine Publications chairman Si Newhouse said in a statement.

    Advance is owned by privately held Advance Publications, part of the Newhouse conglomerate that publishes newspapers such as The Oregonian and The Cleveland Plain Dealer in 22 cities, as well as 36 weekly business journals in the United States. Condé Nast also publishes Vanity Fair, GQ, and Condé Nast Traveler.

    Wired Ventures, Wired's parent, will retain Wired Digital. Neither Wired nor Condé Nast would comment on the sale price.

    A source close to the deal said the price is likely to exceed $75 million or $80 million.


    More coverage on CNET Radio
     
    The deal does not include a division that operates several online publishing sites. Wired had been looking for a buyer for the technology magazine and had retained Lazard Freres & Company several months ago. Wired Ventures has tried unsuccessfully to go public in the past.

    Andrew de Vries, director of marketing communications at Wired Digital, said the sale of the magazine will go to fund the company's Net efforts. "The decision was based on the fact that Digital is the fastest-growing part of the business and has most potential for future growth," he added.

    Wired Digital will carry on as a independent company "but with a much more healthy balance sheet going forward," de Vries noted. "Now we will build out the business that we have been developing over the past three years."

    In 1996, Wired Digital made up 7 percent of the company's revenues, and in 1997 it pulled in 30 percent. The unit was expected to contribute about 40 percent of revenues in 1998.

    "You can imagine that the board saw the value of this property and that it could come in line with other pure Internet companies, like Lycos or Excite or Yahoo," de Vries said. "So it made sense for us to continue to focusing on that."

    The money received for the sale of the magazine will be used to pay off short-term debt. Remaining funds will go toward financing the development of the rest of the company's efforts.

    Once the deal is closed and Wired has a clean plate--no debt and some money in hand to back the business--Wired Digital may consider taking its case back to Wall Street.

    "We are considering all options at this point," de Vries declared, noting that another attempt at an initial public offering is not out of the question.

    But for now, he said, "profitability is first and foremost" on the list of goals. Building up traffic to the Wired properties and focusing on striking the right alliances, strategic developments, and partnerships also are high on the company's to-do list.

    Wired Digital generated $3.4 million in revenue in the first quarter of this year, up 113 percent from the like quarter a year ago. It is expected to record a profit by year's end.

    Mark Meridian, an analyst at Jupiter Communications, said the sale of Wired magazine will end up hurting Wired Digital.

    "The magazine was profitable, and I can't think of ways that this sale would be good," said Meridian, adding that the company left behind is going to face a lot of challenges.

    For one thing, the magazine served as a great cross-promotional avenue for Wired's online business, he added.

    "It was the perfect audience translation...The demographic that it serves--their 400,000 readers--the vast majority is online," he said, noting that Wired Digital now will likely have to negotiate ads with the new owner.

    Most major online properties have offline properties that give them a lot of leverage, Meridian elaborated. "It is all about having another avenue...being tapped into an affinity group. That is the biggest challenge, because Wired's has been taken away. So now Wired has to stay in touch with its readers without its offline component."

    One advantage Wired Ventures now will have as a result of not having the magazine anymore, however, is that it can be 100 percent focused on online content and editorial, he said.

    In a last-minute offer yesterday, Advance Magazine Publications snatched Wired from Miller Publishing Group of Los Angeles, according to the San Francisco Chronicle.

    Wired management told the magazine's 125 staff members about the deal Thursday night at the company's San Francisco headquarters. No workers will be displaced as a result of the deal.

    Metcalfe and Rossetto will continue to be board members and shareholders, said Shelley Tatum, a Wired spokeswoman. As for the breakdown for the remainder of the company, and how it will be split among investors and shareholders, she said that it is too early to tell.

    Last December, then-publisher Louis Rossetto defended his company against rumors that parts or all of Wired Ventures would soon be placed on the auction block.

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    Amazon Prime Day Deals Under $25: Save Smart on Everyday Essentials, Gifts and Tech at Big Discounts

    Grab budget-friendly Amazon Prime Day deals for less than $25.

    Adam Oram Senior Editor
    Adam Oram is a Senior Editor at CNET. He studied Media at Newcastle University and has been writing about technology since 2013. He previously worked as a Senior Writer at iMore, Deals Editor at Thrifter, and as an Apple Genius. His spare time is spent watching football (both kinds), playing Pokémon games, and eating vegan food.
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    We'll be pruning the list as deals go away and adding more deals as we unearth them, so keep checking back for the latest info. And if you're looking for something else, we're keeping track of all upcoming Amazon Prime Day announcements and will update you on all upcoming offers as they arrive. Remember, Prime Day is on July 16 and 17 this year, and there are already many early deals for bigger purchases.

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    When is the best time to buy deals right now?

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    CNET logo Why You Can Trust CNET

    Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. Reviews ethics statement

    Amazon Prime Day Deals Under $25: Save Smart on Everyday Essentials, Gifts and Tech at Big Discounts

    Grab budget-friendly Amazon Prime Day deals for less than $25.

    Adam Oram Senior Editor
    Adam Oram is a Senior Editor at CNET. He studied Media at Newcastle University and has been writing about technology since 2013. He previously worked as a Senior Writer at iMore, Deals Editor at Thrifter, and as an Apple Genius. His spare time is spent watching football (both kinds), playing Pokémon games, and eating vegan food.
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    $18 at Amazon
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    Save $18 including coupon
    $20 at Amazon
    black slow cooker with metal top against green and blue gradient
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    $25 at Amazon
    Tosy flying disc: $25
    Save $10
    $22 at Amazon
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    Zooey Liao/CNET

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    We'll be pruning the list as deals go away and adding more deals as we unearth them, so keep checking back for the latest info. And if you're looking for something else, we're keeping track of all upcoming Amazon Prime Day announcements and will update you on all upcoming offers as they arrive. Remember, Prime Day is on July 16 and 17 this year, and there are already many early deals for bigger purchases.

    Now Playing: Amazon Prime Day 2024: Shopping Tips and Special Deals

    Early Amazon Prime deals under $25 on tech

    The Amazon Fire Stick is one of the easiest ways to access your favorite streaming and online content. This version supports Full HD and is compatible with Alexa, so you can use voice controls to make your selections. Plus, it's only $18 right now with Prime.

    Details

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    These reusable dishcloths are not only on sale, but they'll help you save up over time. This 8-pack is biodegradable and dishwasher-friendly. They're also $3 off right now at Amazon.

    Details

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    Details

    Impulse Buys Under $25 That Actually Make Great Gifts

    See all photos

    Early Prime Day deals under $25 on home and garden

    Outdoor smart lighting can cost significantly more than its non-smart counterparts. A more cost-effective way to make your outdoor lights smart is by adding a smart plug to the system. The plug can be turned on and off via Alexa or Google and can even be used as a dimmer to set the right mood in your backyard.

    Details
    Save $18 including coupon

    This rice cooker has one-touch operation and simultaneous steaming capabilities in a compact 6-cup capacity.

    Early Prime Day deals under $25 on health and fitness

    If you're looking to get outdoors and work out in a different way then this flying disc with its absurd RGB lights is a surefire way to do so. Kids and adults will love it, and even the nighttime can't stop you from playing somewhere safe. 

    Details

    Early Prime Day deals under $25 on beauty

    This Gillette Labs razor is the exfoliating Black and Gold Edition and comes with three cartridges, a stand and even a travel case.

    Details
    Save $5 with on-page coupon

    What is Amazon Prime Day?

    Amazon Prime Day is a series of week-long deals in July. For the nine years before this one, it has usually appeared a week or so after the July 4th sales. It's no different on Year 10.

    Amazon Prime Day gives Amazon Prime subscribers a taste of Black Friday-type sales during the summer. You'll find deeply discounted items scattered throughout the sale that you won't want to wait on, because these types of big savings only happen a couple of times a year outside of this event.

    When is the best time to buy deals right now?

    Deals will show up all throughout Prime Day week. The main focus days are July 16 and 17Watch our live blog to see the updates for the hottest deals of those two days. We'll give you the heads up on items from laptops to gaming deals and tons more.

    Boost Prime Day Savings with These Smart Amazon Shopping Tips

    See all photos

    Article updated on July 13, 2024 at 8:30 PM PDT

    Amazon Prime Day Live Blog: The Top 114 Deals We've Discovered So Far

    There are still three days left until Prime Day kicks off, but Amazon couldn't wait (and neither could we) to share these impressive, already-live deals.

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    With Amazon Prime Day set for July 16 and 17, there are only a few more sleeps until the main shopping event begins, but that hasn't stopped the retail giant from dropping prices across the board. There are dozens of early Prime Day sales, with new deals constantly being added. And of course other retail giants can't be left out. Competitors like Target and Walmart are slashing prices on many of their items as well. With so many deals to be had, it can get confusing as to who's offering what. Lucky for you, our team of shopping experts is ready to use their skills around the clock to help you find the best deals without all the scrolling and guesswork. 

    There are major savings on everything from smart home tech and everyday essentials to headphones and so many other items. And for the budget-conscious, we've organized a lot of our findings so you can shop for goodies under $100 and even as low as $10 or less. The best place to find the real Prime Day deals is right here. We'll constantly update this collection with great products that are actually on sale and not just cleverly marked up and back down. So stick with CNET and make the most of this shopping event. 

    Our absolute favorite Prime Day deals

    2024-07-14T02:52:41.193Z

    When it comes to wallet-friendly earbud options, AirPods are our favorite to recommend. The audio quality is solid, but the real fun is all the features. These will seamlessly pair to all of your Apple gadgets, and the touch controls on each Pod make them super convenient to use anywhere. And for only $80, these second-gen AirPods are available at a staggering 47% off until they sell out. 

    Details

    Read our Apple AirPods 2019 review.

    Amazon's own Echo Pop is a great, small smart speaker with Amazon Alexa built in so you can stream music, catch the news or weather and control your smart home. And this free bulb is a great way to kick off smart lighting or expand an existing Matter system. This deal is exclusive to Amazon Prime members.

    Details

    This handheld massager uses percussion to target pain and offer relief to sore muscles. And right now its at the lowest price we've ever seen.

    Amazon's Kindle Scribe currently sits on our list of best e-readers, and you can get it for less during the Prime Day event. "It's the best jumbo e-reader you can draw on," according to CNET's David Carnoy.

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    The soon-to-be-released Galaxy Z Flip 6 can be preordered now with a $320 discount, just keep in mind you won't receive the phone until after the July 24 release date. Not only do you get the unlocked model at a discount, you'll also get a $200 Amazon gift card. 

    You can learn more about this latest design in our comparison of specs between the new Z Flip 6 and the Galaxy Z Fold 6

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    2024-07-14T01:54:21.002Z
    Apple/CNET

    If it's personal audio that you're interested in and you'd like to save some money on your new headphones or earbuds, these are the deals for you. These discounts aren't likely to hang around for long though. But if you want a comprehensive list of our favorite Prime Day headphone deals, we're working hard around the clock to round those up too.

    Prime Day tech deals

    2024-07-14T02:24:07.791Z
    Samsung/CNET

    Whether it's a new tablet or a way to smarten up that old TV, Amazon Prime Day is always a good bet for those who want to get some new tech. The deals are already flowing and these are some of the best we've found to date. If you want more Prime Day tech finds, check our our hubs on the best Apple, gaming, and monitor deals.

    Prime Day TV deals

    2024-07-14T01:18:26.338Z
    Amazon/CNET

    Amazon Prime Day could be the perfect time to ditch that old and busted TV and upgrade to something a little more befitting the latest must-binge TV show. If none of these are working for you, check out our full list on the best Prime Day TV deals

    Prime Day laptop deals

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    Apple/CNET

    There are so many great laptops available today that it's very difficult to buy a bad one, but it never hurts when you also manage to pick one up at a discount as well. For more amazing savings on laptops, take a look at our hub of the hottest Prime Day laptop deals live now.

    Prime Day smart home deals

    2024-07-14T03:29:06.092Z
    CNET/Amazon

    Smart lights, security cameras and so much more makes the world of smart home and technology more exciting than ever. Setting up a smart home can be costly, but these deals certainly help lighten the load. If you want to make your home the smartest one on the block. check out more Prime Day Amazon device deals to see what else you can add to your home. 

    Prime Day home and kitchen deals

    2024-07-14T03:29:15.730Z
    Ninja/CNET

    Whether you're looking to replace your old kitchen blender or upgrade your cleaning tools in your home there are many deivces, and more importantly deals, that can help you out. If none of these speak to you, check out the whole list we created of the best Prime Day deals under $100, which we will obviously keep updated regularly. 

    When is Amazon Prime Day?

    Just about ever year, Prime Day happens mid-July. The tradition is continuing this year as well. The official Prime Day deals begin on July 16 and continue through July 17. This year is 10th anniversary of the Prime Day sale. We still have a few days to go until the sale officially kicks off but the deals are already coming in super hot. 

    What is Amazon Prime Day?

    Prime Day is Amazon's annual shopping event that has exclusive deals for Prime members. If you're not a Prime member there still may be a few deals for you, but members get the best of the best deals on this day. If you're not a member yet don't worry, there's still time to sign up, possibly even for free. There will be deals in just about every category possible. This includes tech, home, kitchen, toys and more. Your favorite brands love to celebrate this unofficial holiday such as Apple, Roku, and more. 

    How do I find the best deals during Prime Day?

    With so many deals coming out left and right in honor of Prime Day, it can get difficult trying to chose which deals to run for and which ones to pass on. A few things to remember are to keep an open mind, grab what you want before it sells out, and don't be scared to branch out to other retailers. Competitors such as Best Buy and Walmart are trying to keep up with Amazon and are dropping some pretty great discounts as well. 

    And most importantly, keep tabs on us. We have many different hubs for different types of deals. We update all of these hubs regularly, saving you the time and effort of digging through thousands of deals. Some of our hubs include the best Prime Day deals on headphones, TVs, Amazon devices, laptops, and even graphics cards. Plus so much more. And for the budget-savvy shopper, we have hubs for Prime Day deals under $50, under $25, and even under $10, helping you save some really big coin. Check out all of our Prime Day content so you don't miss anything.