Technological advancements have revolutionised the production, distribution, and consumption of content. The introduction of digital technologies has facilitated the expansion and diversification of content offerings by traditional media outlets. However, this growth is not confined solely to traditional mainstream media platforms; it has also fostered the emergence and proliferation of a phenomenon known as “independent journalism.” This article aims to explore how the intersection of political economy and journalism practices within mainstream media influenced the rise of independent journalism while examining the challenges impeding its trajectory.
Over the past two decades, the Indian media industry has witnessed transformative shifts typified by the proliferation of media establishments and their
corresponding audiences. The emergence of digital media has fostered a conducive environment for the proliferation of independent journalism. However, notwithstanding the opportunities presented by this landscape, numerous challenges persist until independent journalism attains its full potential.
The authors are grateful to the independent journalists who provided their valuable insights for this article. They would also like to express their sincere gratitude to the anonymous reviewer for their insightful comments and constructive feedback.