Bloomsbury Publishing has long relied on the magic of the Harry Potter series, but a powerful combination of romance, fantasy and dedicated TikTokers is helping its shares to reach new highs with each passing week.
The publisher, which was first listed on the stock market in 1994, is attracting an older generation of fantasy readers with the A Court of Thorns and Roses series by Sarah J Maas, which has exploded in popularity on social media.
Just under three quarters of Bloomsbury’s revenue comes from its consumer-focused business, where pre-tax profits more than doubled in its last financial year to £37.8 million. This was in no small part thanks to Maas, who overall has 16 titles with the publisher. Her sales alone rose by
