INTERVIEW BY MARTIN SAMUEL

Brighton owner Tony Bloom: Poker still influences a lot of what I do

The man they call The Lizard’ reveals how his club sell their best players at peak prices but still keep improving

Bloom is renowned for taking some of the coldest decisions in football
Bloom is renowned for taking some of the coldest decisions in football
CIARAN MCCRICKARD FOR THE TIMES
The Times

Tony Bloom is talking about the best bet he ever had. Not the biggest, not the most lucrative. The one that gave him most pleasure. It’s 1996, long before Starlizard, syndicates and data analytic, long before he bought Brighton & Hove Albion, and long, long before he was arguably the most admired owner in English football. Back then Bloom was simply a professional gambler who had previously worked in accountancy with Ernst & Young.

And he had spotted something. Before the 1996 Cricket World Cup, Bloom had noticed that the limited-overs game had changed and that the country best set up to take advantage of it was one of the hosts, and the eventual winners, Sri Lanka.

“You know how it goes in sport,” he

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