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What is the contradiction in body positivity? We propose a perspective for living true to yourself.

Have you ever heard of the term "body positivity"? Body positivity is a movement that originated in the West and advocates loving your body the way it is. While the idea is spreading in Japan, there are probably some people who think, "To be honest, I can't accept myself as I am..."

Alumnus and cultural anthropologist Maho Isono says that body positivity is both wonderful and inconsistencies. We spoke to Isono about the true meaning of the statement, the social mechanisms behind the movement, and the current trend of asking people to be themselves. In addition, this page also includes advice from Isono on the physical concerns of university students. Why not take a moment to think about your body and who you are?

INDEX
▼Body positivity is not a panacea. What are the traps of being “as you are”?
▼Dr. Isono, please tell us about the physical problems I'm facing!
Q1: I still want to have hair removal and cosmetic surgery. Is this even possible?
Q2: It's hard not being able to enjoy meals with my partner!
Q3: My parents told me I've gained weight and it's weighing heavily on my mind.
Q4: I can’t help but be bothered by the “hair” of the people around me.
Q5: I like my body, but I envy beautiful people.

Body positivity is not a panacea. What are the traps of being “as you are”?

Maho Isono is from Nagano Prefecture. Isono completed the doctoral studies at the Graduate School of Graduate School of Letters, Arts and Sciences Waseda University. Isono is a PhD (Literature). Isono served as an assistant professor School of Culture, Media and Society Waseda University, and Associate Professor at the International University of Health and Welfare Graduate School. Professor at the Tokyo Institute of Technology's Institute of Liberal Arts in 2024. Website: https://www.mahoisono.com/, X: @mahoisono

People living in modern society are exposed to information about hair removal and cosmetic surgery through social media, etc. Therefore, I feel that "changing one's body" through science and technology has become commonplace.

When you look at beauty advertisements, they used to be mostly diet-related, but now you see a lot of double eyelid surgery and hair removal that target both thin and non-thin people. In other words, the beauty industry is expanding its market in order to increase profits.

Hair removal in particular is strongly associated with a sense of cleanliness, and many people do it because they don't want others to think they're dirty. And as people see others getting smooth, more and more people want to do it. It may be that they can't escape this situation.

In order to counter such social trends, the body positivity movement is gaining popularity. This is a wonderful movement in that it "recognizes the beauty of diverse bodies," but it also contains some contradictions.

Body positivity started from the idea that "only thin bodies are not beautiful," so it holds up the ideal that "all bodies are beautiful," but there are still bodies that are difficult to accept. Even if you insist that "my nose hair is what makes me beautiful!" and let your nose hair grow lush, you will not be recognized as beautiful. In other words, even within the body positive movement, there are bodies that are easily accepted and bodies that are not. There are parts that contradict the claim.

If we broaden our perspective, we will see that the same contradictions as body positivity lurk in the expressions we often hear in modern society, such as "being yourself" and "being true to yourself."

When you are wondering, "What kind of person am I?" or "What is my true self?", you are shining a light on yourself and comparing yourself to those around you. In other words, the more you search for your true self, the more likely you are to fall into endless comparisons with those around you and suffer from an unfulfilled desire for approval.

That's why I think that when you are involved with something other than yourself, whether it be a hobby or a person, and you feel happy, interesting, or comfortable, that's the moment when you are "being yourself." At that time, you're not focusing on yourself and thinking about "what kind of person I am?"

A state where you don't think much about yourself, but you feel comfortable - that might be what it means to be yourself.

Dr. Isono, please tell me about the physical problems I'm facing!

This time, we picked up a number of physical concerns that university students often have, and asked Dr. Isono for advice on each one.

Q1

I understand body positivity, but I want to remove my hair and I'm also interested in cosmetic surgery. Being pretty is more advantageous in many ways. Is this kind of thinking okay?

Isono: If you ask me if it's okay or not, I'd say it's okay in this day and age. Body positivity and "body modification" such as hair removal and cosmetic surgery, which seem to be contradictory, have similar aspects. Both shine a strong light on the existence of "the self." Behind them lies a society that places special emphasis on individuality and continues to ask, "What kind of person are you?" and "Show off who you are." If you become aware of the structure of such modern society, you may be able to calm down a little. However, once you change your body through cosmetic surgery or other means, it is difficult to go back to the way it was, so please be careful.

Also, it's true that "it's more advantageous to be pretty," but if you get distracted by that, you'll feel anxious when you see many people younger and prettier than you. I hope that students will have many experiences that show them that life isn't just about "it's more advantageous to be pretty."

Q2

I'm worried because my partner is overly concerned about the amount of eating food and the eating ingredients, and we can't enjoy meals together.

Isono: The solution is simple. Give up eating together. Or limit it to once every three days. Perhaps you want to deepen your relationship with your partner by enjoying meals together. But maybe for your partner, eating is not fun, but just a way to get nutrients. In that case, it's difficult to say, "Please enjoy meals together." It's better for both of you if you enjoy meals with other people. But if you care about your partner, it might be good to casually show them the meaning of eating beyond just getting nutrients. Just be careful not to force it on them.

Q3

When I went back to my parents' house for the first time in a while, I was shocked when my parents said to me, "You've gotten fat." I love my parents, but now I don't want to see them.

Isono: Even if your parent's use of the word "fat" did not have a negative meaning, you may have read negative messages such as "you have no self-control" or "you're not beautiful". The important thing here is that you are not to blame for being shocked. While you grew up with the value that "being thin is wonderful", your parents may not have grown up with the same values. It is true that you should not criticize appearances, but it may be a good idea to think about where you read the negative message. And it would be better to clearly tell your parents that you do not want them to say such things again.

Q4

Even though it has nothing to do with me, when I see people with a lot of hair I can't help but wonder, "Why don't they remove their hair?" What should I do?

Isono: I think it's inevitable that you would think that way. We live in a society that associates body hair with an unclean image and encourages the desire to remove it. However, before you blindly accept that you feel that way, there are some things I want you to think about. For example, permanent hair removal requires money. People live in different economic situations, so not everyone can afford hair removal. As a result, some people may end up being labeled as "dirty" because of their economic situation.

If you think about it like that, isn't it scary that you have a conditioned sense of discomfort when you see someone who hasn't had hair removal? Perhaps, for some reason, you yourself may find yourself in the same situation as someone who can't have hair removal. There's nothing you can do about the way you feel, but I want you to get into the habit of thinking about the "way society is" that is woven into your emotions.

Q5

I like my single eyelids. However, when I met a friend who had had double eyelid surgery, I was surprised and envious of how beautiful they looked, and it made me feel uneasy...

Isono: When we see a beautiful person, we all feel envious! Just because we support body positivity doesn't mean that we can't be envious of the people around us or that we have to love any body. Still, if you feel uneasy living in a society where people are ranked by their appearance, cultural anthropology, which is my specialty, may help. In addition to "thin people are beautiful" and "double eyelids are cuter," you can see that there are various "ideal bodies" in the world, such as "there is no problem with women being topless, but there are societies that consider it very embarrassing to expose their thighs."

Introducing one of Professor Isono's books!

(Maho Isono, "Diet Fantasy", Chikuma Shobo)

"Diet Fantasy: Losing Weight and Being Loved" (Chikuma Shobo)

The root of many worries about body image is in relationships with others! From the perspective of cultural anthropology, this book offers ideas to ease worries and feelings. It is a book that reexamines eating and living with others.

Interview and text: Kei Yoshida

[Next Focus Preview] "Study Abroad Special" to be released on Monday, April 29th

"Waseda Weekly" is the official web magazine for Waseda University students published by Student Affairs Division. Updated almost every weekday during the class period! We introduce active Waseda University students and alumni, and provide information on wase-meshi, student clubs and research projects etc.

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