The used goods problem with buying TikTok

Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app.

Successful social media acquisitions require keeping both talent and technology in place. PHOTO: AFP
Facebook Telegram
New: Gift this subscriber-only story to your friends and family

ByteDance’s Hail Mary legal effort to avoid selling or shutting down TikTok relies on convincing a judge the social network will disappear entirely, squashing the free speech rights of millions of Americans.

The drawback to that argument is that the merest whiff of a deal to offload the app to new owners would fatally undermine the case. No free speech is lost if TikTok merely changes hands, a judge might say.

Already a subscriber? 

Unlock unlimited access to ST exclusive content, insights and analyses

ST One Digital - Annual
$9.90 $4.95/month
$59.40 for the first year and $118.80 per year thereafter.

ST One Digital - Monthly
$9.90/month
No lock-in contract

Unlock more knowledge, unlock more benefits

  • New feature: Stay up to date on important topics and follow your favourite writers with myST
  • All subscriber-only content on ST app and straitstimes.com
  • Easy access any time via ST app on one mobile device

Join ST's Telegram channel and get the latest breaking news delivered to you.