​COMPETITORS​

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Ranking highly in popularity surveys among fashion-focused consumers, Nordstrom is known by many customers for high-quality customer service. Many competitors have adopted a stronger emphasis on personalized service after seeing the results Nordstrom achieved by consistently applying service as a growth strategy. Venturing into new technology and applying this new technology in customer-centric ways presents an ongoing challenge and opportunity for Norstrom and other high-end department stores.

Nordstrom competitors and their mission statements

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Macy's

Macy’s, Inc. is a premier national omnichannel retailer with iconic brands that serve customers through outstanding stores and dynamic online sites. Both Macy’s and Bloomingdale’s are known worldwide, and each has its own unique identity and customer focus.
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Dillard's

Dillard's, Inc. ranks among the nation's largest fashion apparel, cosmetics and home furnishings retailers with annual sales exceeding $6.6 billion. The Company focuses on delivering maximum fashion and value to its shoppers by offering compelling selections complemented by exceptional customer care.
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Neimen Marcus

Our goal at The Neiman Marcus Group is to excel in each aspect of our business - merchandise, customer service and marketing. We strive to be the best luxury and fashion retailer. We will continue to innovate, adapt and engage our customers so that they can shop with us anytime, anywhere and any place.
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Saks

Saks Fifth Avenue today is renowned for its superlative selling services and merchandise offerings. The best of European and American designers for men and women are sold throughout its 39 stores servicing customers in 22 states.
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Nordstrom is all about increasing market share, across all retail channels and by entering new markets. Indeed, in 2015 the retailer planned to add stores in relatively untapped Canada in Ottawa and Vancouver, with more stores planned in Toronto in 2016 and 2017. It also planned in 2015 to open three full-line stores in Puerto Rico, Minneapolis, and Milwaukee after opening two full-line stores in The Woodlands, Texas and Jacksonville, Florida. The chain also announced plans to open its first full-line store in Manhattan in 2016 -- an important, high-profile retail market.

Looking to build its business by reaching out more to less-affluent shoppers, Nordstrom has also been accelerating the pace of expansion of its off-price Nordstrom Rack stores, with plans to have more than 230 stores by the end of 2016, up from about 167 in late 2015.
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The chain also continues to invest in its fast-growing e-commerce business to expand the merchandise selection, and to enhance the website and mobile experience with improvement to search, navigation, and checkout, and increasing the speed of fulfillment and delivery. Indeed, in late 2015, the company projected that its online sales would was on track to contribute about 20% to its overall sales, representing a major part of its business. The retailer's recent acquisition of Trunk Club presents an opportunity to grow its online sales, particularly with men.
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market share information

https://www.macysinc.com/about-us/corporate-vision-philosophy-financial-objectives/default.aspx

​http://investor.shareholder.com/dillards/

​https://www.neimanmarcuscareers.com/story/mission.shtml

http://www.saksfifthavenue.com/About-Us

​http://www.investopedia.com/ask/answers/052215/who-are-nordstroms-jwn-main-competitors.asp

http://csimarket.com/stocks/competitionSEG2.php?code=JWN

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