About Bluesky

What is Bluesky?

Bluesky is a social app that is designed to not be controlled by a single company. We’re creating a version of social media where it's built by many people, and it still comes together as a cohesive, easy-to-use experience. We've done this by building Bluesky on the AT Protocol, an open source toolbox for building social apps that can all talk to each other.

We want modern social media and public conversation online to work more like the early days of the web, when anyone could put up a blog or use RSS to subscribe to several blogs. We believe this will unlock a new era of experimentation and innovation in social media. Researchers and communities will have the ability to jump in to help solve the problems social networks currently face, and developers will be able to experiment with many new forms of interaction.

Traditional social networks are often closed platforms with a central authority. There’s a small group of people who control those companies, and they have total control over how users can use the platform and what developers can build. On these platforms, as a user, if you try to leave, you have to start over from scratch without the connections you built there or the content you made. As a developer, if you try to build a new app, you have to overcome network effects to rebuild the social graph from scratch, and if you try to build on the APIs of these companies they can cut you off and kill your company in the blink of an eye. As a creator, you might spend years building an audience only to lose access to it when the platform changes the rules on you.

What is the AT Protocol?

The AT Protocol is a protocol for public conversation and an open-source framework for building social apps, meaning people have transparency into how it is built and what is being developed. It creates a standard format for user identity, follows, and data on social apps, allowing apps to interoperate and users to move across them freely. It is a federated network with account portability.

An analogy to explain this: every time you create an account on a social platform, it’s like moving to a new city. You make friends and create posts, which is like filling your house with furniture you made. But on centralized social platforms, if you leave, it's like leaving all your friends behind with no way to contact them, and leaving your house behind without being able to take anything with you. Leaving a centralized site and starting over from scratch is very hard.

The AT Protocol essentially lets people move between cities. Creating a standard format for identity and data is like giving people a passport, cell phone, and property rights. If you don’t like the city you first moved to, you can relocate and take all your belongings (data) with you. Your friends will still be able to find and stay in touch with you at the same name and number (identity & follow graph).

The AT Protocol offers account portability, as well asalgorithmic choice and composable moderation, which you can read more about in the linked blog posts.

What is the corporate structure of Bluesky?

Bluesky, the company, is a Public Benefit Corporation. It is owned by Jay Graber and the Bluesky team. Jack Dorsey and Jeremie Miller serve on the board, along with Jay. Find past public statements we have made about Bluesky PBC's governance and structure in our original announcement, other posts on our blog, and on social media.

What is the relationship between Bluesky and Twitter?

Bluesky was initially a project kicked off by Jack Dorsey when he was CEO of Twitter in 2019. Jack chose Jay to lead Bluesky, and Twitter paid Bluesky services income to build an open social protocol for public conversation that it could someday become a client on. Bluesky has been an independent company since its formation in 2021.

In late 2022, Twitter chose to sever the service agreement with Bluesky, and Bluesky agreed. The Bluesky PBC has continued to pursue its original founding mission to “develop and drive large-scale adoption of technologies for open and decentralized public conversation.”

How many people are on the app?

As of January 2024, Bluesky has over three million users.

How do I join Bluesky?

What is your plan for moderation?

Our approach to moderation is three-fold: automated filtering, manual admin actions, and community labeling. It stacks new approaches to moderation on top of what centralized social sites already do, and exposes the internals of the system for anyone to observe.

The open and composable labeling system for moderation we’re creating will allow anyone to define and apply labels to content or accounts, and lets anyone choose to subscribe to these label sets. Labels can be automatically or manually generated, and can be applied by any service or person in the network.

For more information, read our original blog post on composable moderation.

For FAQ about the AT Protocol, please visit here.

For media inquiries, please contact press@blueskyweb.xyz.