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In the 1980's when Glocks came out, they sold for very cheap. The frame of a handgun is fairly expensive, and making it out of extremely cheap plastic reduced the price enough to where Glock could undercut competition for police contracts, especially considering how simple and lacking in features the rest of the gun was.

The low price, combined with an impressive capacity (for the 1980s) made them a popular choice for law enforcement.

With Glocks becoming a very common with cops, it was easy to sell Glocks to civilians as well, except at a much more inflated price point.
Selling a gun for $400 instead of $200 gives the impression that its higher quality.

These days, Glock runs entirely on name recognition, brand loyalty, and marketing.

https://www.youtube.com/watch?v=D3352fRrhSg
Multiple failures in 1,000 rounds, and the Glock fanboys in the video still think it did great.
People who like Glocks are blind to any criticism against them
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