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they made both groups count calories and only eat a certain amount
IF group lost 3% more weight (not statistically significant according to study authors)

anyways, the point of IF is that you really don't need to eat calories, you're snacking less, and you're probably naturally eating less.
16/8 is legit
to answer your OPS question, i'm sure there are countless manufacturers of snacks and certain consumables that do not like the idea of intermittent fasting. there's also an industry built around counting your calories as well
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It works so well that it undermines the last 80 years of conventional "health science" geared toward getting you on their merry go round of pills.
It works better than medication for reducing your risk of heart disease because it restores your insulin resistance which lets you manage your blood sugar more effectively. Chronic inflammation from high blood sugar is what causes heart disease.
Pharma giants will crumble because not eating for 12-18 hours is more effective than their entire lineup
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