Google's algorithm ranks your site on three main factors: on-page, off-page, and technical SEO.
Phoenix SEO has its foundation in the technical coding aspects of web development. While you will read and hear many people talking about creating "high-quality content for users" as the search optimization foundation, it is all smoke and mirrors.
The technical side of SEO is where the rubber meets the road.
How your site performs for the search engines is what puts high-quality content in front of your users.
"If you build it, they will come to Phoenix." does not apply to digital marketing or search engine optimization.
Technical SEO refers to server and site optimizations that help your site become more easily accessible for web crawlers.
Technical SEO can also help your Phoenix company rank better in search engines because you provide an exceptional user experience for users (UX) and great content.
Technical SEO provides quality content efficiently and enhances it through various methods to give it a unique look.
Technical SEO has two aspects: content optimization and meta optimization.
Content optimization is about enhancing your content to attract search engines and improve the ranking of your site. This means that your site's content must be written so that the search engines will recognize and rank your site favorably.
Meta optimization optimizes your site's code to appear in the SERPs using specific keywords and phrases related to the content on your site.
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Phoenix SEO company experts, we are familiar with the technical aspect of optimization and can provide you with the right advice to optimize both of these aspects of your site.