Sonos Readies $400-Plus Headphones to Rival Apple and Bose, TV Set-Top Box

Sonos Inc., best known for its smart speakers and sound bars, will make a long-awaited push into headphones with a model priced upwards of $400 that’s slated to be released as early as April, according to people familiar with the matter.

The company is also aiming to introduce a TV set-top box, which would compete with products from Apple Inc. and Roku Inc., as early as the end of 2024, said the people, who asked not to be identified because the plans aren’t yet public. Sonos looks to charge between $150 and $200 for that device, which would run apps from popular streaming services.