Time to take a look into our past
Our logo might not have changed much but there’s a lot of history behind it. Let’s have a look at just what each logo means along our journey in the world of motorsports.
1984-1998
Our name came from shortening ‘Nissan Motorsport’, with NISMO being simpler and more of a standout name in the motorsport world.
With the name, came the logo. This was a lot more stylised, with more angular elements to it, hinting to the more angular style of cars that NISMO were producing at the time.
This was only the beginning of our brand, with our logo being seen on our retro cars and clothing around the world!
1998 - 2004
After over a decade of the original logo, it was out with the angular look, and in with the more sleek and rounded feel to the letters.
But that wasn’t the only change, the ‘O’ was changed to a red circle, a nod to our Japanese heritage. The circle also represented more of a wheel, with the red colour being one that symbolises racing and speed - it showed where we wanted to go in the future.
It was a very patriotic logo and one that has a sense of pride for all that we had accomplished for the first decade in the racing world.
2004 - present
As NISMO moved forward in motorsports, so did the logo.
This logo is the one we’ve all come to know and love. It was developed to be a modern logo that will last and grow with us as a brand.
The colours remained the same as previously. With the red symbolising speed, and black representing confidence and reliability in the brand.
That takes us all the way up to now, with the iconic logo being seen everywhere you look in motorsports, both past and present we’ve been a force to be reckoned with
Who loves our NISMO logo, past present, and even future