CHANGE THE FUTURE OF AGRICULTURE / CEO

AOYAMA MATSUO

Our company was founded in 1969 as a plastic product manufacturing company. After the first oil crisis in 1973, we tried to develop plastic (polypropylene) made flowerpot (plaster) and succeeded in commercialization. Since then, it has reached the present as a gardening plaster bowl manufacturing and selling company.

Pottery which was mainstream of the flowerpot must burn oil to make it, it is vulnerable to shocks and must be disposed of after being broken. On the other hand, plastic is made from petroleum, but if properly treated, it can be recycled many times and can be reused. It is a recycled raw material that can make effective use of natural resources.

By adopting the advantages of plastic to the flowerpot, it is possible to mass produce flowerpots that are excellent in durability and effective for resource protection. As a new transport form, we developed plastic flower carrying trays. This greatly reduces work, simplifies transportation, increases the volume of transportation, and is a product group that greatly contributes to the reduction of CO2 emissions proposed in the Kyoto Protocol. In our company, all plastic products are recyclable, so we use the same material consistently.

In "ELF bucket system" which began in 2001, many business sites such as major supermarkets adopt it as one system of effective utilization of resources by eliminating the problem of garbage such as cardboard.

"ELF bucket system" is a collection, washing, supply and return recycling system of flower bucket. In addition to resource problems, it is wonderful as a technology to keep freshness of cut flowers and to lengthen day life, to eliminate waste and contribute to enjoying clean and fresh flowers for a long time.

Currently, as a new challenge, we are working on the theme of "plant health" in horticulture and agriculture in general. Focusing on what is healthy flowers, what is healthy vegetables, we continue to develop products to the production stage of agriculture. The "slit bowl" that was born in it is a product that focuses on roots essential for nutrition absorption of plants and that makes healthy flowers and vegetables by making healthy roots.

"Slit bowl" is put on the market and the importance of healthy roots growing healthy plants is reaffirmed and gaining popularity. Generally speaking what you need for plant growth, I think that "fertilizer, water, light" can be raised. We add "air" to this and think that the balance of "air · water · light · fertilizer" will grow healthy roots and plants. By giving the roots proper air (oxygen), the growth of the roots becomes vigorous, and the ability to absorb water and fertilizer increases. This ability enhances moisture and nutrient absorption efficiency, improves resistance, realizes reduced fertilizer / reduced pesticide / water reduction.