Concept

An appropriate profit in the factory. To customers at a price of conventional "1 of 2 minutes", the highest of the goods.

Factory goods produced in and by the time lined up in the over-the-counter, intermediate skilled in the art, such as trading companies and wholesale will intervene. The more manufacturers make it caused to promote the low-cost, the factory was forced to excessive cost suppression, reality is has fallen into bankruptcy and personnel reductions. Factory's was built by the factory's error in order to continue to ensure a firm profit, the middleman completely eliminated, tying the "making hand (factory)" and "consumer (consumer)" to direct "factory business model of direct sales. " By the distribution structure in the simple, not only able to offer to our customers in a 10,000 yen an item of 20,000 yen, if conventional, factory also can be used to ensure a number of benefits. An appropriate profit in the factory, at a reasonable price to the customer the best products ──. That is the concept of factory d.

Mission

World-class revive the "noble Made in Japan".

Renowned apparel brand in the world is thick and confidence in the "Made in Japan", the case to outsource the production in Japan of the plant is seen many. However, in the low-cost production abroad is going to shift, apparel goods domestic ratio in Japan decreased from 50.1% in 1990, to 4.5% in 2009. Do the only branding and marketing in the country, the current of the apparel industry, which is throwing the manufacturing overseas, not the Japan's manufacturing.

Thread on the back of the fabric might hardly touching the customer's eyes. But, factory error will not dwell the soul to a such a detail. The reason for this is from the top of the head to toe of the foot, what led one of the aspirations of the original in the manufacturing process of all, because the want convey values ​​can be expressed. Japan's Manufacturing at the end of the market expansion that has lost the essence is going to be lost, that there should not be. Factory picture, we regain the noble pride of "Made in Japan".

philosophy

Talk about those, to enrich the day-to-day.

Usual commuter train also, or feeling Koyo only tighten the some of the attachment tie, the neighborhood of walk also, scenery just walk in sneakers that have been present from an important person is or looks fresh. The clothes, there is a kind of magic trappings of life. In addition to the items that factory error has been created, lots commitment such that want to talk to someone. Like to feelings of craftsmen who also seems to be wearing, we are lead to moisture in mind also the day-to-day casual.

Factory d would like to provide, rich obtained through clothes life. Then, a rich life obtained through the culture of manufacturing. There is a culture that can be seen from the world was born and raised country, that there is a vibrant to hometown industry is not an exaggeration to say they'll meet their own dignity. That want to talk about something, the fact that there are proud. That it will give the richness through the clothes and culture, factory error is committed.

vision

From the Japanese factory, creating a world-class brand.

"I not born a real brand only from making things." This is, when the representative Yamada has been studying in France, is that I learned in Gucci Paris shop. Hermes was founded as a saddlery workshop, Louis Vuitton, which began from the trunk manufacturing plant, such as Gucci was the repair shop of the bag, famous brand of the world was originally a small workshop. Its traditions and customs are rooted even now, Hermes enrolled about 3,500 craftsmen in only France. Development of young human resources we are actively involved.

The factory picture aims is to establish a real brand in Japan. Efforts to manufacturing in a serious attitude in until a naive, aesthetics stick to quality, even over a long period of time and the cost is a Japanese factory unique strengths. In modern efficiency supremacist, 1 mechanism that only Umidase jeans this might be reflected in the non-efficiency in one hour. However, now that cropped up environmental pollution, etc. and mass disposal of problem in the back of the fast fashion prime, factory d want to pursue the correctness that continue to use a longer one of those things. By creating a Japan to the world's leading brands, we will cast one stone in the now of the trend.

We have guidelines, code of conduct to be observed

• All founding members (having a sense of ownership)
  Established yet a few years, everyone shoulder the sign of factory d is the founding member. "I have made the company" has a sense of, also doubles as Nan'yaku alone. While facing to work everyone in such a stance, it has been propelled to the front of the company to before.
• Have the courage to walk the right way
  In the process of clothes is mass production, agricultural land is attacked by chemical fertilizers, suffered Do you know that the there are people that do? This is a negative side to create the capitalism. Factory picture so that there are no people who cry in the distribution, we use as much as possible a safe organic cotton for producers.
• Enjoy the change
  Case referred to as "that was determined today has changed tomorrow," is located on a daily basis. There is also sometimes confused in the sense of speed, but it is like growing pains that occur in human development. While responding to changes in a flexible attitude, I enjoy the process the company to expand.
• Walk your life
  Than "still 15 o'clock or ..." tell a sigh and, one day is better to the end of the blink of an eye, a sense of fulfillment is supposed large. While capturing the individual work in the factory d as a life's work, has caused the "I do this want to" have the independence of action.
• To cherish the process of action
  The quality of work is enhanced by the "speed × amount". What is important is, rather than to live and die on the results, that we stacked the process. In the factory d, and an emphasis on "whether you are working hard to process" also with respect to evaluation, it is also the subject of the award of a monthly regular.

Culture

• Challenge
  That you do not feel the risk is that it is the same as ever. If the flip side, that feel the risk is, proof that you are delving into a new area. Like a pendulum, if multiplied by the load at some other hand, we believe come back as sometime joy by that amount.
• Continuous of hypothesis testing
  Not satisfied with the status quo, while even the doubt sometimes successful experience, trial and error. While all of the section is pierced its style, it has continued to turn the PDCA. Even if you fail, why as taking advantage then to analyze whether this is the case, you do not stop walking.
• Contribute to society
  Business model of factory picture, not only create a Win-Win to the factory and the consumer, tied closely to rehabilitate and local creation of Made in Japan. Be felt the significance of their work is to contribute to society is a big motivation for all of the members.