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You might think credibility is about working at fancy brands. That might get your audience to perk up initially… But it’s not enough to get them to buy.
If you haven't worked at fancy brands, you’re in luck. Lots of folks with incredible bios worked at places you’ve never heard of. But they are able to stand out because of one thing: They talk intelligently, and with insight, about their target customer’s problems.
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When you speak with specificity and insight, a magical thing happens: People assume you know how to solve the problem. To upgrade your bio, ask yourself: • What are your spiky points of view? • What questions do people ask you all the time? • What patterns have you noticed?
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Example: 🚫 Before: “I was a product leader for 10 yrs at X companies.” ✅ After: “After 10 yrs as a product leader, I’ve noticed PMs at early-stage startups struggle to prioritize bc their company strategy is evolving. I've trained hundreds of PMs to build lightweight MVPs..."
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Why this works: The “before” just shows you were somewhere for a number of years. The “after” shares a specific problem. When you elaborate on that problem, you show that you understand your target student’s situation. This makes your solution (i.e. your course) more enticing.
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Another example: 🚫 Before: “I’ve led UX design at X companies for 7 yrs.” ✅ After: “The #1 reason UX designers don’t get a seat at the table is because they are seen as decorators, not leaders. I’ve taught hundreds of designers to go from tactical to strategic.”
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Why this works: Thousands of designers have worked for 7+ years. It’s not interesting or helpful to lead with this. Instead, start with a spiky point of view that shares insight.
As a next step, audit your bio. If you remove your work history, client list, and pedigree, do you still sound like an expert?
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