Company Profile
Company Profile
Corporate philosophy
We make smiles with delicious sweets that make your cheeks fall.
- Mission
- ・Creating safe and delicious sweets with the best materials and skills
- ・Incorporating the four seasons, history, culture, and time into sweets
- ・Once-in-a-lifetime hospitality
- vision
- Customers, co-workers, their families, local communities...
- A company that everyone who surrounds the company can say, "It's a good company."
- value
- ・Treasure your colleagues and help each other
- ・Prioritize customers' smiles and gratitude
- ・Despite being constrained by common sense, tenacity in the spirit of originality and ingenuity, tenacity to work without giving up
- ・Technology and spirit of challenge
Company Profile
- company name
- Keishindo Co., Ltd.
- founding
- 1866 (Keio 2)
- Established
- November 26, 1963
- capital
- 72 million yen
- representative
- Representative Director Toshio Mitsuda
- number of employees
- 648 (as of March 2020), including 311 employees
- amount of sales
- 5.17 billion yen (Results for the fiscal year ended March 31, 2020)
- Business content
- Manufacture and sale of luxury shrimp sweets
- head office
- 1-5-4 Kanayama-cho, Atsuta-ku, Nagoya-shi
History
- Keio 2nd year (1866)
- Keisuke Mitsuda, the first generation, completes shrimp crackers at Minato Ono, Chita Peninsula.
- Meiji period
- "Uzumaki" gets favorable reviews
- Meiji 31 (1898)
- Rewards at national and international competitions
- Taisho period
- "Awajiyaki" gains popularity
- 1941
- The name is recognized nationwide as a specialty product
- Showa 25 (1950)
- Opened Nagoya branch office (Kikui-cho, Nakamura-ku)
Exhibited at the Tokai Three Prefectures Products Exhibition and concluded a sales contract with Maruei
- 1952
- Moved the store in Osu, which was destroyed in the war, to Kanayama (now the main store).
- 1957
- Opened a directly managed store in Sakae, Nagoya
- Showa 34 (1959)
- Keishindo Limited Partnership Established
- 1963
- Changed company name to Keishindo Ebisenbei Co., Ltd.
- 1966
- Established Shiratori Factory in Shiratori-cho, Atsuta-ku.
- Showa 42 (1967)
- Expanded to Tokyo, around this time radio commercials began (for the next 2-3 years)
- Showa 45 (1970)
- Established a new factory in Obu City, Aichi Prefecture.
- 1984
- "Sayaka" launched
- 1989
- Developed seasonal prawn crackers ahead of other companies
Enhancing the gift brand of shrimp crackers
- 1995
- Reopened the head office and changed the company name to "Keishindo Co., Ltd."
- 1997
- Company name changed to Keishindo Co., Ltd.
- 1998
- Opened an accounting center in Atsuta-ku, Nagoya
- 2001
- Relocated the distribution center to Minato-ku, Nagoya and renamed it to the product center.
- 2004
- Headquarters opened in Atsuta-ku, Nagoya
- 2006
- 140th anniversary of foundation
- 2009
- Established the Hokkaido Factory in Yoichi-gun, Hokkaido. Opened the headquarters with a training room in Naka-ku, Nagoya.
- 2011
- Established a Aburi-yaki(shrimp Paste Grilled and Oven-Cooked) factory in Obu City, Aichi Prefecture Implemented environmental improvement work at the product center
- 2012
- Implemented environmental improvement work at a hand-baked factory
- 2013
- Shrimp delicatessen specialty store Momofukuan opened and started offering shaved ice only in the summer at the main store
- 2014
- Started selling All-Purpose Dashi Soup
- 2015
- Implemented environmental improvement work at a hand-baked factory
- 2016
- 150th anniversary of foundation
- 2017
- Refurbishment of the head office Started sales of Ipponyaki (Umi no Utage) Refurbishment of the Hokkaido factory
- 2019
- Launch of Ebiitie Renewal of representative work Ebidukusi
To continue to pursue "delicious" without resting on tradition.
Regardless of the size, scale, or annual turnover of our business, we will never forget to pursue the correct philosophy of "making people happy with delicious sweets," and we will continue to grow steadily like the rings of a tree.
Representative Director Toshio Mitsuda