Extreme animal practices were once reserved for breeders of cats and dogs.
But images of this young colt have caused a stir in the world of horses, with veterinarians describing its โcartoon-likeโ face as โhorrificโ.
Bucha falls silent to mark a year since the city was liberated from RussiaEl Rey Magnum is being dubbed the โking of horsesโ by its American owner, who reckons it could fetch millions of pounds at auction.
Concerned animal experts have not been won over by the ownerโs enthusiasm, and worry that the breeders have put the horseโs breathing at risk.
Equine expert Tim Greet told the Veterinary Record how he wondered whether it was a Photoshop joke at first.
He said: โBut clearly it is intended to be deadly serious โ which of course is what it is โ truly horrific!
โI find the whole thing unbelievable. Arabians have always had a rather โdishedโ face but this takes things to a ridiculous level.
Bucha falls silent to mark a year since the city was liberated from RussiaโActually this deformity is even more significant for a horse than for a dog.
โDogs like man can mouth breathe, but horses can only breathe through their nose.
โI suspect exercise would definitely be limited for this horse.โ
President of the British Equine Veterinary Association, Jonathan Pycock, said: โThis is incredible โ itโs almost cartoon-like. Quite freakish.
โMy gut reaction is it is awful โ I donโt like the look of it. Itโs not particularly attractive.โ
Bucha falls silent to mark a year since the city was liberated from RussiaRoly Owers, equine vet and chief executive of World Horse Welfare, said: โIn a word this looks horrific.
โThe foal in the video shows a markedly more dished nose even than its mother and has obviously been bred to achieve this.โ
โOften times youโll get the exceptional face that he has but they donโt have a good body, they donโt have good tail carriage, they donโt hold their head high,โ he said.
โHe does all of that.โ
MORE : Who is Tiffany Trump, Donald Trumpโs youngest daughter?
MORE : Elon Musk answers questions about the city he wants to build on Mars