Pitch deck: TikTok is testing cost-per-click ad pricing
November 5, 2019 • 4 min read | By Seb Joseph
TikTok is quickly transitioning from a direct sales business to a self-serve platform to reach a broader spectrum of advertisers.
Execs from the app have been selling the self-serve model to buyers over the last quarter, according to a recent pitch deck sent to agencies across Europe. TikTok outlined its plan to test letting advertisers across the U.K., France, Italy and the U.S. buy ads through its ads manager platform rather than a member of the app’s sales team. It’s not a fully self-serve model yet, as TikTok reps are still needed to run the ads once the advertiser has bought them. The model was trialed in the U.S. at the start of the year.