Back in 1998, Nobel Laureate and professor of economics Paul Krugman said: “By 2005 or so, it will become clear that the Internet’s impact on the economy has been no greater than the fax machine’s.” [1].
Now in 2021 we can see that Krugman was incredibly wrong. The internet has quite possibly caused the biggest social change we have seen since the dawn of industrialism in the 19th century.
Not only is our economy heavily dependent on the internet, but things like social media have also made the internet an integral part of our social lives.
The Internet has become inundated in literally every sphere of human activity. As a testament to the far-reaching influence of the internet, we put together this massive guide on the most important internet usage statistics you need to know going into 2020.
Internet Usage Trends
In general, Internet usage rates around the globe have been increasing at an exponential rate. The majority of internet usage comes from 3 countries, the US, China, and India.
- As of 2020, There Were More Than 4 Billion Global Internet Users [2].
- Over 2 Billion of Those Users are In Asia [3].
- China Is the Country With the Single Largest User Base at 854 Million [2].
- The Average Internet Users Spends 3 Hours Online Every Day [3].
- Almost Half of Internet Usage Is From Mobile Phones [3]
- Internet Usage Is Heavily Skewed By Region [4].
- While most places have fairly high usage rates, the global South has noticeably lower participation rates than the Northern hemisphere.
- There Are 1.15 Billion Broadband Subscriptions [2].
- Subscription Rates Are at About 14.9 per 100 Inhabitants [2].
- The Percentage of Mobile Users Has Been Increasing Steadily [4].
- Google Is the World’s Single Most Viewed Website [4].
- And has been for the past 10 years!
- The Internet Reached 50 Million Users In Less Than 4 Years [5].
- TV only reached that many users in 13 years!
- Bulgaria Has the Highest Average Internet Speeds at 58.9 Mb/s [5].
- Singapore Has the Highest Peak Connection Speed At 184.5 Mb/s [5].
- Paraguay, Benin, and the Congo are Tied for the Lowest Average Internet Speeds at 1.5 Mb/s [5].
- This is most likely due to the lack of proper infrastructure in these areas.
- English is the Most Popular Used Language on the Internet [5].
- 52% of web content is written in English, with German, Russian, and Spanish coming next.
- North America Has the Highest Internet Participation Rates [6].
- Over 90% of North Americans use the Internet.
- Africa Has the Lowest Internet Participation Rates [6].
- Only about 40% of the African population uses the Internet on a regular basis.
- Digital Media Generates 51% of the World’s Ad Revenue [7].
- People Downloaded Over 204 Billion Mobile Apps in 2019 [2].
- 35% of All Websites Use WordPress as Their Content Management System [8].
- Over 293.6 Billion Emails Were Sent in 2019 [8].
- There Are Over 2.7 Zettabytes of Data on the Internet [9].
- 1 zettabyte is equal to 1 trillion gigabytes.
- Global Internet Traffic Will Be 5.32 Exabytes per Day in 2020 [10].
- 1 exabyte is 1 billion gigabytes.
- Global Internet Traffic Will Reach 194.3 Exabytes per Month in 2020 [10].
- Global Traffic Per Capita Will Reach 25 GB by 2020 [10].
- Internet Traffic Has Tripled since 2015 [10].
- Global Traffic in 2020 Will Be More Than the Volume of the Internet in 2005 [10].
- The Average Household Generates About 117.8GB/month [10].
- Internet Sales Accounted for 14.1% of All Retail Sales in 2019 [11].
- 90% of the Data on the Internet Was Created Since 2016 [12].
- Over 3.1 Billion Google Searches Are Performed Each Minute [12].
- Over 44 Billion GB Worth of Data is Created Each Day on the Internet [12].
- That’s Almost 2 MB of Data Per Person Per Second [9].
- The Number of Global Internet Users Has Increased by 85% in 5 Years [12].
- There were only 2.4 billion internet users in 2014.
- Every Day Over 600,000 People Start Using the Internet [13].
- There Are Over 1 Billion Unique Domains on the Internet [14].
- But Almost 85% of These Are Inactive [14].
- Only About 7-8% of Active Sites Receive Regular Updates [14].
Internet Usage Statistics by Category
People use the internet for all kinds of things like watching videos, using social media, gaming, and shopping. Here are some of the most important statistics on internet usage based on categories.
Video
- Video Accounted for 80% of Global Internet Traffic in 2019 [15].
- The Average Person Watches 84 Minutes of Video per Day [16].
- Youtube is the Single Largest Video Platform With 1.8 Billion Users Per Month [17].
- Youtube Users Account for Nearly 45% of the World’s Internet Users [18].
- Over 300 Hours of Video Are Uploaded to Youtube Every Minute [12]
- 5 Billion Youtube Video Are Watched Every Day [19].
- Over 30 Million People Visit Youtube Every Day [19].
- 6 in 10 People Prefer Online TV to Traditional Cable [19].
- 3.25 Billion Hours of Video Are Watched Every Month on Youtube [19].
- 80% of Youtube’s Views Are From Outside the US [19].
- 1 Billion Youtube Videos Are Watched on Mobile Every Day [19].
- The Average Youtube Mobile Session is 40 Minutes [19].
- Youtube Videos Are in 76 Different Languages [19].
- That covers 95% of the internet population!
- Over 10,000 Youtube Videos Have Reached Over 1 Billion Views [19].
- Youtube Draws in More Than $15 Billion in Advertising a Year [20].
-
T-Series is the Youtube Channel With the Highest Subscriber Count at 130 Million [21].
- T-Series overtook PewDiePie for the channel with the most subscribers in 2019!
- The Average Youtube Video Generates About $3-$5 per 100 Views [22].
-
The Highest Earning Youtuber is a 9-Year-Old Boy [23].
- Unboxing star Ryan Kaji made over $26 million in 2019, beating out several other famous Youtubers.
- The Top 10 Youtube Channels Collectively Generated More Than $180 Million in 2018 [18].
- The Amount of Youtube Channels Making More Than $100K Has Increased by 40% in 2018 [18].
- Just 10% of Youtube Channels Produce 70% of the Most Popular Content [24].
- 18% of Content From Popular Channels Is About Gaming and Video Games [24].
- Gaming videos are usually longer too, at an average of 13 minutes compared to 5 minutes for other topics.
- 51% of US Adults Say They Have Used Youtube to Learn How to Do Something [25].
- 62% of All Businesses Use Youtube [26].
- 92% of Small Businesses Use Youtube for Marketing Efforts [25].
- 93% of the Most-Watched Youtube Videos Are Music Videos [25].
- 52% of Youtube Users Visit the Site Daily [27].
- There Are More Than 50 Million Content Creators on Youtube [27].
- 37% of All Mobile Traffic Comes From Youtube [27].
- Youtube Was the Most Downloaded Mobile App in 2018 and 2019 [18].
- 47% of On-Demand Music Streaming is From Youtube [18].
- 90% of US Internet Users Use Youtube [26].
- 50% of Shoppers Say Online Video Has Helped Them Make a Decision [28].
- One-Third of US Parents Let Their Children Watch Youtube [18].
Gaming
- The Global Gaming Market Will Be Worth More Than $90 Billion by 2020 [29].
- There Are More Than 2.5 Billion Gamers Around the Globe [29].
- Half of Those Gamers Are In Asia [30].
- 63% of Gamers Play Online With Others [31].
- 65% of American Adults Play Video Games [31].
- 60% of US Gamers Play On Their Smartphones [31].
- The Amount of Male and Female Gamers is About the Same at 54% and 46% [31].
- 80% of Video Games Sales in the US Are Digital Software [29].
- Asia Has the Largest Video Game Market [29].
- PC is The World’s Largest Gaming Platform [32].
- Steam Is the Largest PC Gaming Platform and Represent Over 75% of the Market Space [33].
- Online PC Gaming Takes up 47% of the Global Gaming Revenue [29].
- Mobile Gaming Takes Up 34% of the Global Market [29].
- 38% of Game Developers Are Creating Games for Mobile [34].
- The Average Gamer Plays for 1.2 Hours per Session [35].
- The Average Gamers Plays for 7 Hours a Week [35].
- 63.6% of Gamers Download Games from the Internet [35].
- 85% of Gamers Think Internet Speeds Are Too Slow for Downloads [35].
- Casual Single-Player Games Are the Most Popular [35].
- This includes mobile games like Candy Crush, Angry Birds, and Fruit Ninja.
- First-Person Shooter Games Are the Second Most Popular [35].
- MMOs and Free-to-Play Games Generated Over $19.9 Billion in 2016 [36].
- Fortnite Was The Highest Revenue Generating Free-to-Play Online Game in 2018 [37].
- Fortnite made over $2.4 billion, and it’s free to play!
- 50% of Gamers Want Online Play Capability With Their Games [38].
- The Average Gamer Plays Online Multiplayer Games 7 Hours a Week [38].
Social Media
General
- There Are 3.725 Billion Social Media Users Worldwide [39].
- The Average User Spends 142 Minutes on Social Media per Day [40].
- 91% of Social Media Users Use Mobile Devices [41].
- 328 Million Social Media Accounts Were Created Between 2018-2019 [40].
- There Are 10 New Social Media Users per Second [40].
- Millennials Are the Most Likely Age Group To Use Social Media [42].
- 91% of Retail Brands Use Social Media [42].
- Social Median Generated an Estimated $3.8 Billion in Ad Revenue in 2015 [40].
- Companies Spent More Than $90 Billion on Social Media Advertising in 2019 [40].
- 17 Social Media Apps Now Have Over 250 Million Users [41].
- The Top 6 Social Media Sites Have Over 1 Billion Users Each [41].
- Facebook Is the Most Popular Social Media Site With Over 2 Billion Users [41].
- Youtube is the Second Largest Social Media Page With Over 2 Billion Users [41].
- Facebook is the Third Largest Website [43].
- There Are About 81 Million Fake Profiles [44].
- The Average Facebook User Spends 39 Minutes per Day on the Platform [41].
- Facebook Stores More Than 300 Petabytes of Data [44].
- Facebook Generates 4 Petabytes of Data per Day [44].
- The Average Facebook User Makes 10 Posts a Month [41].
- The Average User Clicks on 11 Ads per Month [45].
- There Are More Than 4 Million “Likes” Every Minute [44].
- 1.4 Billion People Use Facebook Groups [45].
- 300 Million People Use Facebook Stories Each Day [45].
- 74% of Facebook Users Log in Daily [45].
- There Are Over 250 Billion Photos on Facebook [44].
- Videos Make Up 3% of Facebook Content But Have the Highest Engagement [41].
- 90 Million Small Businesses Have a Facebook Profile [41].
- 87% of US Marketers Use Facebook [45].
- 71% of US Adults Use Facebook [43].
- 52% of Facebook Users Use the Platform for News [43].
- 49% of Users Have Liked or Followed a Brand on Facebook [44].
- Seniors Are the Quickest Growing Group of Facebook Users [43].
- Only 10% of Facebook Users Are in North America [43].
- But North America Accounts for Half of Facebook Ad Revenue [43].
- 15% of Users Use Facebook to Shop [43].
- 94% of Facebook’s Ad Revenue Comes From Mobile [43].
- Facebook Is Takes Up About 22% of Internet Time in the US [44].
- More Than 20 Billion Messages Are Sent Using Facebook Messenger per Month [45].
- There Are 300,000 Active Bots on Facebook Messenger [45].
- More Than 128 Million People US Mobile Users Accessed Messenger in 2018 [45].
- Marketing Through Messenger is 10 Times More Effective Than Organic Posts [45].
- Facebook Accounts for 80.4% of All US Referrals to Ecommerce Sites [45].
- There Are Over 1 Billion Instagram Users [41].
- Over 500 Million People Use Instagram Every Day [46].
- Over 500 MIllion People Use Instagram Stories Each Day [46].
- Over 50 Billion Photos Have Been Posted to Instagram [46].
- About 95 Million Posts Are Made Every Day [47].
- Over 5 Million Videos Get Shared Every Day [47].
- 25 Million Businesses Have an Instagram Page [46].
- 4.3 Billion people Like Pictures Every Day [46].
- 89% of Instagram Users Are Outside the US [46].
- The US has the Highest Instagram Rates per Population [46].
- 63% of Americans Use Instagram Daily [46].
- 21% of Americans Log in to Instagram Daily [48].
- The Average Instagram User Spends 28 Minutes per Day on the Platform [46].
- Three-Fourths of Facebook’s Userbase Uses Instagram [47].
- 90% of Instagram’s Userbase Is Under 34 [47].
- 75% of the Userbase is Between 18-24 [47].
- 90% of Instagram Users Follow at Least One Business [48].
- 83% of Users Have Found Some New Product on Instagram [48].
- The Most Liked Photo On Instagram is a Picture of an Egg with 542 Million Likes [46].
- Instagram’s Estimated Ad Revenue Was $9.45 Billion in 2019 [47].
- 90% of the top 100 Brands Have an Instagram Page [47].
- 96% of US Fashion Brands Are on Instagram [47].
- The Most Followed Brand on Instagram Is National Geographic [47].
- 8% of Instagram Accounts Are Fake [47].
- Brand Engagement Is 10 Times Higher on Instagram Than Facebook [47].
- Posts With Location Get 79% More Engagement [47].
- Posts That Include a Handle Receive 56% More Engagement [47].
- Posts That Include a Hashtag Get 12.6% More Engagement [47].
- Average Post Engagement Has Grown By 416% in Two Years [47].
- Photos In General Get More Engagement Than Videos [47].
- Brands Post an Average of 27.9 Times a Month [49].
- There Are 1.3 Billion total Twitter Accounts [40]
- Twitter Has Over 300 Million Active Monthly Users [41].
- Twitter Has Over 145 Million Daily Active Users [50].
- The Number of Daily Active Users Grew By 11% in 2019 [51].
- Twitter’s US Base Will Grow by 0.3% in 2020 [50].
- 30% of Twitter’s Daily Users Are American [50]..
- 79% of Accounts Are Outside of the US [52].
- American Has the Highest Number of Twitter Users at 48 Million [50].
- Japan Has the Second Highest Amount at 36 Million [50].
- The Average User Has 707 Followers [40].
- 391 Million Accounts Have Zero Followers [52].
- 92% of the US Population Is Familiar With Twitter [50].
- 44% of US 18-24 Year Olds User Twitter [50].
- 58% of the Top 100 Brands Have a Twitter Account [52].
- 92% of Companies With an Account Make At Least 1 Tweet a Day [52].
- 42% of Companies Tweet 1 to 5 Times a Day [52].
- Only 19% of Companies Tweet More than 6 Times a Day [52].
- The Average User Follows 5 businesses [52].
- Twitter Generated $727 Million in Ad Revenue in Q2 2019 [51].
- Over 88% of that Ad Revenue Was From Mobile Ads [53].
- Twitter Ad Engagement Is Up 23% [50].
- Twitter Users Spend 26 More Time With Ads Than Other Social Media Users [50].
- 77% of Twitter Users Like it When a Brand Responds to Your Message [40].
- The Average Brand Sends Out 0.36 Tweets per Day [54].
- 500 Million Tweets Are Made Every Day [53].
- 10% of Accounts Make 80% of Tweets [52].
- 80% of Twitter Users Access the Platform With Mobile [53].
- 93% of Video Views Are on Mobile [53].
- The Twitter App Was Downloaded 11.7 Million Times in 2019 [53].
- 83% of World Leaders Are on Twitter [52].
- The Most Retweeted Tweet has Been Shared 5.5 Million Times [52].
- A Single Day’s Worth of Tweets Would Fill a 10 Million Page Book [52].
Shopping
- Approximately 1.8 Billion People Worldwide Shop Online [55].
- 63% of Shopping Starts Online [55].
- 50% of People Shop on Mobile More Than In-Store [55].
- There are Over 29.3 Billion Online Transactions Per Day [56].
- The Average Person Spends About $185 per Transaction [11].
- 36% of Online Shoppers Use eWallets For Online Payments [55].
- The Global Online Shopping Market Is Worth an Estimated $1.4 Trillion [57].
- China Has the Largest Ecommerce Market in the World With a Total Value of $333 Billion [55].
- China’s Taobao Platform Is the Largest Online Marketplace in the World [55].
- 62% of Consumers Shop Online Monthly [55].
- Clothing Is the Most Popular Thing Bought Online [55].
- 63% of Consumers Have Abandoned a Cart Due to Shipping Costs [55].
- 52% of Consumers Say They Have Bought Something Using Mobile [58].
- 1 in 4 Consumers Buy Stuff Online Every Week [57].
- Mobile Ecommerce Will Take Up 63.5% of All Ecommerce Transactions in 2020 [58].
- Mobile eWallet Purchases Will Exceed Credit and Debit Purchases in 2020 [58].
- 4 Times More Consumers Prefer to Watch a Video Than Read About Some Product [58].
- 50% of Shoppers Search Online While Shopping In-store [58].
- The Main Reason People Shop Online is for Convenience [57].
Internet Usage Statistics by Country
Three countries make up the majority of the world’s internet population, the US, India, and China. Collectively, these three countries account for more than half of the global digital population. Here are some specific stats on each countries’ internet usage rates.
United States
- There Are 312 Million US Internet Users in 2018 [59].
- Only 10% of US Adults Say They Do Not Use the Internet [59].
- 43% of US Adults Say They Use the Internet Multiple Time Every Day [59].
- There Are 152,069 Wi-Fi Locations in the US [59].
- The US Has the Highest Internet Penetration Rates at 95% [59].
- 40% of Web Traffic in the US Is from Mobile Devices [60].
- 78% of the Population Accesses the Internet Using Mobile [61].
India
- There Are Over 560 Million Internet Users in India [62].
- This Number Will Grow to 650 Million+ By 2023 [63].
- There Were Only 250 Million Internet Users in India in 2015 [63].
- India Has the Second Largest Online Market in the World [63].
- There are 310 Million Social Media Users in India [64].
- Facebook is the Most Popular Social Media Platform in India [65].
- The Majority of India’s Digital Population Uses Mobile [64].
- 44% of Indians Shop Online [64].
- Online Retails Sales in India Will Grow to $25 Billion by 2024 [64].
- 109 Million Rural Indians Have Internet Access [65].
- The Average Mobile User Has Accounts on 7 Apps [64].
China
- China Has the Largest Internet Population at Over 800 Million [66].
- This Number Is Expected to Grow to Over 1 Billion by 2023 [66].
- China Accounts for One-Fifth of the Global Internet Population [67].
- 90% of Chinese Internet Users Use Mobile to Access the Internet [66].
- Chinese Mobile Users Spend 70% of Their Daily Time Online [66].
- 600 Million Chinese Internet Users Use Online Payments [66].
- 580 Million of Those Prefer Mobile Payments [66].
- 27% of Chinese Internet Users Live in Rural Areas [66].
- China Has 1,000 Megabyte Connections in Over 300 Cities [66].
- There Were Over 600 Million Social Media Users in China in 2019 [68].
- WeChat Is the Most Popular Social Media Platform in China [68].
Internet Usage Statistics by Income
Although relatively uniform in the developed world, income level plays a role in internet participation. All other things being equal, the higher income the more likely you are to use the internet on a regular basis. [69]
Internet Usage Statistics by Gender
Internet usage rates between the genders are largely the same in the developed world. However, men and women have different interests and tend to use the internet for different purposes.
Women
- 48% of Women Around the World Use the Internet [72].
- Usage Rates Among Genders in the Developed World is Equal [72].
- Only 22.6% of Africa’s Woman Population Has Regular Internet Access [72].
- In the US, Women Use Social Media More Than Men [73].
- However, Older Men Use the Internet More Than Older Women [74].
- Black Women Are More Likely to Use the Internet than Black Men [74].
- Women Are More Likely to Use the Internet to Send Email Than Men [74].
- Women Are More Likely to Use the Web to Keep in touch With Friends [74].
- Men and Women Play Online Games at the Same Rate [74].
- Women Are More Concerned About Criminal Uses of the Internet Than Men [74].
- The Average Woman in the US Will Spend Over 741 Hours Online This Year [75].
- Women Use Facebook More Than Men [75].
Men
- 58.3% of Men around the World Use the Internet [72].
- Unmarried Men Are More Likely to Use the Internet Than Unmarried Women [74].
- Men Are More Likely to Have High-Speed Connections in their Home [74].
- Men and Women Are Equally Likely to Use the Internet At Work [74].
- Men Are More Likely to Get Their News from the Internet [74].
- Men Are More Likely to Get Financial Information on the Web [74].
- Men Are More Likely to Engage in Risky Behavior on the Web (e.g. gambling, stock trading, etc) [74].
- Men Spend More Time Looking Up Sports News Online [75].
- Men Are More Likely to Build and Maintain Their Own Computers [74].
- The Average US Man Will Spend Over 1,000 Hours Online This Year [75].
Internet Usage Statistics by Age
Internet usage also skews heavily by age. Overall, younger people are much more likely than older people to use the internet on a daily basis. However, the portion of internet users over the age of 65 has increased dramatically in recent years, mostly thanks to Facebook.
13-18
- 88% of US Teenagers Use the Internet Every Day [76].
- Snapchat is the Most Popular Social Media Platform for Teenagers [76].
- 85% of US Teenagers Say They Use Youtube [77].
- Only Half of US Teenagers Use Facebook [77].
- 17.4% of US Teenagers Report Being Harassed or Bullied Online [76].
19-34
- Almost 100% of 19-34-Year-Olds in the US Use the Internet [78].
- Facebook is the Most Popular Social Media Platform Among 19-34-Year-Olds [79].
- 85% of 19-34-Year-Olds in the US Have a Facebook Account [79].
- 57% of 19-34-Year-Olds Have an Instagram Account [79].
- Twitter Is Most Popular Among 18-39-Year-Olds in the US [79].
- The Average Online Gamer in the US is 35 [31].
- Half of LinkedIn Users Are Between 19-34 [79].
35-65
- Over 75% of 35-65-Year-Olds in the US Use the Internet Regularly [78].
- 72% of 34-65-Year-Olds in the US Use Facebook [79].
- Only 36% of 34-65 Year-Olds Use Instagram [79].
- 21% of 34-65-Year-Olds Use Twitter [79].
65+
Conclusions
So there you have it, 300 of the most important internet usage statistics you need to know going into 2020. The internet is a worldwide phenomenon and it is not showing any signs of slowing down soon.
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