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I have a feeling it’s one of their temporary features for Civil Integrity (remember that time when the Retweet button launches the Quote Tweet composer?) that, or it’s something bigger than just taking the link away from the regular hashtags
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Sounds like a branded play for partnerships - that would absolutely produce more engagement but at the cost restricting the reach of hashtags overall
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They similarly offer a service where they de-index tweets with negative sentiment for their corporate clients - I realized when I tweeted about a problem my friend had with a brand medication. The pharmacy responded but then the tweet thread vanished from Google. Gross
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No me parece descabellado, 90% del tiempo es para spam o disparates que se usan. Lo único que sería ver cómo manejarían cuando se trate de algún tipo de protesta coordinada, ya que en ese sentido suelen ser muy útiles.
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It's weird when you type #COLORS but that's an edge case. Seems like even if it's not clickable it should still be emphasized somehow, either font weight (uncommon in the Twitter UI) or color. Kind of agree that most users don't want to "explore a hashtag" when they view a tweet
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I'd be for it. It should incentivize people from using unrelated hashtags just so their posts show up when someone legitimately goes through a tag. I saw so many ads and hustle posts using tags like "Ukraine", "war" or "Putin" that it's high time Twitter did something with it.
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