Today, after many months of leaks, rumors and speculation, Nvidia has finally officially revealed its next generation of graphics cards, the RTX 4000 series. Although new graphics upgrades are welcome - the RTX 3000 series now has more than two years - Nvidia's decision to charge huge rewards for next-generation GPUs, as well as engaging in possibly deceptive naming practices, doesn't get along with many PC enthusiasts.
The new information comes from Nvidia CEO Jensen Huang's keynote speech at the company's three-day GTC 2022 event, which he calls the "# 1 AI developer conference." Huang debuted not only the 24GB RTX 4090 (launch of the card Oct 12 for $ 1599), but also a 16GB RTX 4080 ($ 1199) and a 12GB RTX 4080 ($ 899), both arriving in November. Additionally, the company revealed a number of new features and technologies that the new GPUs will be able to take advantage of, including DLSS 3.0, a new performance-enhancing technology called Shader Execution Reordering, and dual-standard NVENC encoders that support the newly developed video codec. AV1 generation.
Prices aside, everything looks solid, right? Streamers and video enthusiasts have been clamoring for products with solid AV1 support. DLSS 3.0 looks like it will make the already very compelling DLSS 2.0 technology even better at running performance-intensive games at higher resolutions and framerates. A ray-traced version of Portal is now available. Despite the rumors, the RTX 4090 runs on less than 500 watts. And Nvidia is claiming, through various benchmarks, a 2x to 3x performance increase over the latest generation cards. (Of course, take these numbers with a pinch of salt until outsiders can put the RTX 4000 GPUs to the test.) After two years of growing performance stagnation, it's at least good to see the forward movement again.
Those prices, though. Oof, those prices.
“What the fuck? 899 for a 4080 12G, what should a 4070 be? 1200 for 4080 16G, so $ 500 more than the last generation xx80. These prices are crazy, "complained one Redditor.
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Another said: “Prices are downright offensive. They are trying to sell you a 4070 renamed 4080 for $ 900 lmao.
One commentator looked back on 2018's GeForce 20 series to pinpoint why today's prices seemed so exorbitant.
And the last two generations were already out of control, even at MSRP. For years, the x70 was $ 329, the x80 was $ 499, the x80 Ti was $ 700, and the prosumer level one (Titan, x90, etc.) was $ 1,199. With the 20 series, they've raised all prices by a whole fucking level and it looks like they're doing it again.
In fact, in 2018, Nvidia drew criticism for pricing its then-new RTX 20 series cards a full "level" higher than the cost of previous 10-series cards. For example, the RTX 2070 costs almost as much. previous high-end GTX 1080, despite being less of a flagship card. Today we are witnessing a similar level leap phenomenon taking shape.
The recommended retail price of the 10GB Founder's Edition RTX 3080, assuming you can find one, during the cryptocurrency mining hell of the past couple of years, was $ 699. Now Nvidia has revealed a 16GB RTX 4080, which many observers consider the closest to a true 3080 successor, for a whopping $ 1199, a $ 500 increase.
But what about the 12GB RTX 4080 for $ 899? The problem, unfortunately, is that it appears to be a significantly underperforming part, essentially a completely different card. If you refer to Tom's hardware specifications, the lower-end RTX 4080 uses a different die ("AD104", with only 7,680 shader cores) than the 16 GB RTX 4080 ("AD103", with 9,728 cores).
And it's the same story in every spec - it's easy to argue that the 12GB RTX 4080 appears to be a "4080" in name only, so various viewers suggest that "RTX 4070" would be a more "honest" designation. Of course, even then, its MSRP is $ 899, which is $ 400 more than the RTX 3070's original MSRP of $ 499. Sure, two years is a long time and we're in the midst of inflation. record. But even taking that into account, it really looks like Nvidia is continuing to starve at what just five years ago was a more vibrant GPU market that had attractive offerings across a range of price points.
Furthermore, the prices of the RTX 4000 series are likely to be even more rigid outside the United States. For example, Nvidia Italia's product pages list the RTX 4090 at € 1,979 and the two RTX 3080s at € 1,479 and € 1,109 respectively.
“Excluding VAT, those prices are not affordable in Europe. Wages here are significantly lower and as electricity costs rise, I just can't see the Series 40 selling well here, "a Redditor said." They've been marketing the technology to corporations for all of 99% of the flow. , which further demonstrates their lack of confidence in the gaming market. "
"Basically every currency has weakened against the US dollar, most between 10 and 30%, so it will be even more expensive. The 4090 literally costs $ 2100 at retail in Japan," said another.
Those were considered scalping prices less than a year ago.
It's also worth mentioning that today's announced MSRPs cover only Nvidia card versions, such as Founder's Edition RTX 3000 series products. RTX 4000 series cards from third-party AIB (add-on card) vendors like Asus and MSI they generally cost more. Last week, well-known Nvidia AIB vendor EVGA shocked viewers when it announced its decision to stop production of Nvidia graphics cards.
When asked for comment, an Nvidia spokesperson said:
The price of the RTX 4090 starts at $ 1599. In comparison, the launch price of the RTX 3090 Ti, which now replaces the RTX 4090, was $ 1,999.
The 16GB RTX 4080 is 3 times the performance of the RTX 3080 Ti on next-gen content like Cyberpunk with RT Overdrive mode or Racer RTX, for the same price of $ 1199. And the 12GB RTX 4080 at $ 899, is 3x the performance of the 12GB RTX 3080 for $ 100 less. RTX 3080 10GB is still incredible value and we will continue to offer it in our range.
This is one way to see it. And as this last line suggests, Nvidia's new cards will effectively compete with its RTX 3000 series products from two years ago, which the company is said to have a large surplus of now that the crypto GPU mining craze has (temporarily?) subsided. Only recently, after two years of outrageously inflated and scarcity-induced prices, is it possible to easily buy RTX 3000 series cards at a price close to the recommended price. With the RTX 3080s still starting at $ 699, it's hard to imagine a scenario where Nvidia would gladly price the new RTX 4000 series cards closer to Earth.
So Nvidia has its own point of view. But looking at events from the consumer side, it really seems that the costs of PC gaming enthusiasts are continuing to skyrocket, and at a time when the costs of just about everything else are too. I hope there's some sort of relief on the horizon, because as the one Reddir said, "I love PC games, but I can't afford to be a part of it anymore."
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