Jewelers who are committed to beating the online competition understand that in addition to offering great service, they must prioritize the in-store experience. And how might they do that? Convenience and novelty are key. For its sixth store, Sissy’s Log Cabin wanted a glamorous interior, great selection, and services to elevate the retail experience. So the venerable Arkansas chain bought a golf cart. A golf cart? For a jewelry store in a West Little Rock shopping center? According to retail experts, the addition is a brilliant touch that shows Sissy’s Log Cabin is thinking creatively about new ways to attract high-end clientele. That’s because the chauffeured golf cart is more than a way to sh