Sr SEO Analyst
The Walt Disney Company
Bristol, CT
JOB DETAILS
LOCATION
Bristol, CT
POSTED
25 days ago
This role will be responsible for supporting ESPN’s current and future audience expansion opportunities. The ideal candidate understands how to optimize content for both on and off-platform, improving our discoverability and helping to create new, loyal users. The person in this role is able to work independently to identify optimization opportunities, through both research and real-time analysis. The General/Senior Editor will support the Director, Audience Engagement to executing the day-to-day search optimization strategy for ESPN’s digital sports coverage, working with editorial leadership across teams. This role will require a flexible schedule, including night and evening work, and is based in Bristol, CT.
Position Summary:
This role will be responsible for supporting ESPN’s current and future audience expansion opportunities. The ideal candidate understands how to optimize content for both on and off-platform, improving our discoverability and helping to create new, loyal users. The person in this role is able to work independently to identify optimization opportunities, through both research and real-time analysis. The General/Senior Editor will support the Director, Audience Engagement to executing the day-to-day search optimization strategy for ESPN’s digital sports coverage, working with editorial leadership across teams. This role will require a flexible schedule, including night and evening work, and is based in Bristol, CT.
Responsibilities:
+ Real-time optimization of our content including monitoring specific topics/search keywords, tracking and updating key content.
+ Act as the go-to person for editors seeking answers on all things SEO, formulating an in-depth strategy for content, researching content key phrases and generating search-friendly ideas for the site across all verticals.
+ Turn data into accessible insights for content partners, outlining clear, actionable steps to increase audience.
+ Recommend optimization strategy ahead of key news events, maintaining a calendar, monitoring seasonal trends and meeting with key stakeholders. Gather those same stakeholders for post-event analysis.
+ Ensure our content is free of structural errors and is properly indexed by search engines.
+ Maintain a database of evergreen content for backlinking, and recommend new or updated evergreen stories.
+ Monitor top trafficked content from off platform and recommend recirculation opportunities to content creators.
+ Conduct training and supply best practices for SEO.
Qualifications:
+ Minimum of 3 years of experience in off-platform optimization and audience acquisition in a news environment
+ Understanding and appreciation of news, trending topics, popular culture and the tastes of ESPN’s audience.
+ Highly curious, collaborative and passionate about digital media
+ Excellent verbal and written communication skills and news judgment.
+ Basic knowledge of all major sports.
+ Experience with Google Analytics/Search Console, Adobe, Chartbeat and other data tools.
Preferred Qualification:
+ Proven track record of audience expansion
+ Experience working closely with news editors
Required Education:
High School Diploma
Preferred Education:
Bachelor’s Degree
Job ID: 10011881
Location: Bristol,Connecticut
Job Posting Company:
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
About the Company
T
The Walt Disney Company
The Walt Disney Company is the global leader in high-quality entertainment and innovative technology. Begin a career that delivers unparalleled creative content and experiences to audiences around the world.
COMPANY SIZE
10,000 employees or moreINDUSTRY
Entertainment Venues and Theaters
WEBSITE
https://jobs.disneycareers.com
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