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Illumination's "Minions: The Rise of Gru," the latest installment in the "Despicable Me" animated franchise, grossed an estimated $125 million domestically in the US in its four-day opening weekend, according to Universal.
Minions: The Rise of Gru With it, the film takes the record for the biggest opening during the July 4 holiday weekend, surpassing "Transformers: Dark of the Moon," which grossed $115 million in 2011.
The premiere is a big boost for theaters. The industry has been waiting anxiously to see if families will return to theaters as they have been somewhat reluctant to bring their children into theaters during the pandemic. While there have been some family hits like "Sonic the Hedgehog 2," this concern was made even more apparent by the box office flop last month of Disney and Pixar's "Light year."
But the success of "Minions" shows not only that families want to return, but that they will do so in large numbers for the right movie.
"Families want to be in theaters," Jim Orr, president of national distribution for Universal, told CNN Business. "They want the social part of the event."
The premiere of "Minions" was originally scheduled for 2020, but was delayed multiple times due to the pandemic. While other family movies decided to stream, Universal saved "Minions" for theaters, a strategy that proved a winner this weekend.
"The breakout performance of 'Minions: The Rise of Gru' might not have been assured, given the recent less-than-stellar results of some family movies," Paul Dergarabedian, senior media analyst at Comscore told CNN Business. "But the appeal Contained in a perfectly executed big-screen creation, the undisputed story of the bumbling Minions was the perfect cinematic hook for kids and parents alike.”
Now, theaters are hoping to keep the momentum going as they gear up for what could be one of the biggest movies of the year: "Thor: Love and Thunder." The latest Marvel movie, starring Chris Hemsworth as the God of Thunder, hits theaters this weekend.
Universal is making lighthearted accounts with the performance of Minions: The Rise Of Gru. Although studios have had difficulty captivating audiences since the start of the pandemic, the new Despicable Me movie did not experience major complications to become a phenomenon in the United States.
After all, beyond memes like the #Gentleminions and the complications they have generated for some theaters, Catroon Brew reports Minions: The Rise Of Gru has already grossed a total of $221.6 million dollars worldwide and of that figure the film It made $127.9 million dollars in the US market alone.
That domestic box office total was enough for the new minions movie to dethrone Transformers: Dark of the Moon ($115.9 million in 2011) as the biggest Independence Day opening in the United States and the second-biggest opening in America. the story for Illumination in that market after Minions (2015).
The performance of Minions: The Rise Of Gru does not stop being striking because the Red Carpet film not only reaffirms the popularity of this saga, but also marks something important for animation. Keep in mind that while many animated films debuted direct-to-stream due to the pandemic, theatrical releases like Disney/Pixar's Light year failed to meet box office expectations.
Since he was a child in the seventies, Gru already enjoyed doing evil and his biggest dream was to belong to the group of The Evil 6, so he asks to join them, but they reject him because they don't consider him villainous enough. From there, the little boy does everything possible to show that he can be up to the level, in which his friends the Minions try to help him, although, in reality, they make the task more complicated for him.
Undoubtedly, fun is guaranteed in Minions: A villain is born (Minions: The Rise of Gru/EU/2022), directed by Kyle Balda, Brad Ableson and Jonathan del Val. In the sequel to Minions (2015) and prequel to Despicable Me (2010) there is no room to blink, much less to go to the bathroom or for more popcorn and soda: its fast pace and large number of actions do not allow it.
Although the entertainment is certain, it does not mean that the film that returns to the scene those strange little yellow beings, with indescribable language, is really good, but its exaggeratedly lit and colored shots, and its interesting setting in the decade of the seventies, with references to hairstyles, clothing, objects, actors, actresses, singers, songs. And even the peculiar mirror ball typical of nightclubs, make it very attractive.
The formula for the film to work is very obvious and simple. Mainly, the mere fact of putting the Minions ensures success and Illumination Entertainment, its production company, knows that very well.
Inexplicably, those tiny cylinders have a charm and everything they do and "say" provoke, yes or yes, laughter, especially in children, their target audience.
The other ingredient that leads to success for the film with a script by Matthew Fogel, based on a story by him and Brian Lynch, is that it is a cluster of small acts in the middle of a story that could well have been told in 10 minutes. Even if the falls, blows, fights, runs, chases, explosions and crashes are very attractive, they are only there to lengthen the plot.
In that sense, on the tape everything happens very quickly and nothing is developed or explained. For example, on their way through San Francisco's Chinatown, when they go to rescue Gru, three Minions run into an acupuncturist who gives them Kung Fu classes in three minutes, from which they learn nothing, although later , it turns out, they're pretty good at it, and it helps them save their grumpy friend in the most important scene.
The film that in its first weekend of release swept the box office and has raised millions of dollars, also resorts to recycling scenes and thus further ensure its victory, like the one in which a little Gru covers with cheese those who are in the row of an ice cream parlor, just like an adult Gru would do, but in a cafeteria and with ice, in Despicable Me.
If you add some nice voices to the above, the fun is a fact. In Spanish, Andrés Bustamante is excellent as Gru; Itatí Cantoral does not disappoint as Donna Disco; and Ricardo Tejedo does a titanic job making sure that all the Minions “speak”. He sees her… at his own risk, as always.
The latest "Minions" movie breaks box office records in the United States, setting off a noisy and raucous trend in many movie theaters.
"Minions: The Rise of Gru," the latest film in the "Despicable Me" franchise, opened on July 1 and immediately set the record for the most successful opening during a July 4 weekend, according to IMDb. The film grossed $123 million during its four-day long weekend opening.
It is a call for viewers to attend the film dressed as the friendly yellow characters and get boisterous every time they appear on the screen, which happens in practically the entire film.
The trend led to dozens of teenagers dressed in formal clothes creating riots in cinemas not only in the United States, but also in the United Kingdom and Australia. It is not ruled out that this type of behavior has been recorded in other countries.
A movie theater, faced with complaints from hundreds of people, had to refund about 1,300 dollars in tickets in one day, reported ABC News, which did not specify in which city it was registered.
Another theater directly decided not to allow the entry of groups of young people who arrived dressed for the occasion.
"Due to a small number of incidents at our cinemas over the weekend, we have had to restrict access in some circumstances," a spokesperson for Odeon, which owns more than 100 cinemas across the UK, told ABC News.
In one Odeon theater, a sign was posted informing patrons that "any group of guests in casual attire will be denied entry to screenings of 'Minions: The Rise of Gru'."
It is an incredible peculiarity that has its support when we investigate the reasons that led to this decision. But it is definitely true because it is forbidden to go in a suit to see Minions: Rise Of Gru.
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This trend of going to see a movie in disguise began to become very popular among a part of the public and the various TikTok videos celebrating this initiative confirm it.
However, the fact has brought its problems due to the attitude of the people who wear these outfits as well as the consequent reaction of those around these individuals who do not help other viewers to enjoy a movie.
A branch of the Vue cinema chain located in Worcester, England, had to refund all the tickets for one of the sessions because the 'Gentleminions' did not stop screaming and imitating Gru's yellow minions during the projection.
The manager of the establishment calculates that in total they had to return something more than 1,500 dollars.
In view of what happened in other theaters, the Odeon chain has hung posters in several of its cinemas in the United States and the United Kingdom warning that access will be prohibited to anyone who appears dressed in a suit due to the "altercations" that have occurred Recently. That is to say, in Anglo countries you cannot go to see Minions: Rise Of Gru with special attire.
Originally featured in the Universal Studios and Illumination Entertainment film "Despicable Me," the Minions have several qualities to be a hit with kids. They are funny, good-natured (although they are the servants of a villain, they don't seem to know much about what they are doing because they are also somewhat goofy), they are brightly colored and, since they don't speak any recognizable language, their language is universal. And very important: it is easy to make merchandise with them because they have a very simple shape.
The proof is that 12 years later there are countless toys, clothes, accessories, stationery and objects of all kinds with the image of the Minions (which, by the way, means henchman) and they even star in their own movies, such as the current "Minions: The rise of Gru".
That is why it is not so strange that Fender, which has recently made a few Custom Shops based on elements of recent television and film culture (such as its "Game of Thrones" or "Evangelion" guitars), has repeated this strategy this time. with the friendly Minions.
In addition, the purchase of these instruments will finance the Fender Play Foundation, whose programs give opportunities to Los Angeles students to enjoy educational experiences related to music, in this case, for example, it will give some of them the opportunity to see "Minions : The Rise of Gru" to then learn to play its theme song from the soundtrack, "Turn Up the Sunshine" by Diana Ross, which features artists Fender Tame Impala.
Since the beginning of time, there have been some strange but very hilarious yellow creatures, whose main objective in life is to serve the most despicable villain they find. I'm talking of course about the adorable Minions, who throughout history have been looking for the most evil boss among many, but none of them lasted a newscast, due in large part to his bad luck. And finally, at the end of their first solo film, we saw how fate brought them together with one of our favorite movie and animation villains, the charismatic Gru. Now, they return to the fray in this new prequel titled Minions: The Origin of Gru.
When the sequel to the Minions (or Minimals) movie was announced, many looked to the film as a good movie to keep kids entertained for 90 mins, with Illumination Entertainment securing a few more years of merchandising at the expense of the adorable yellow figures. However, the debut of Minions: The Rise of Gru in the cinema came accompanied by the phenomenon 'Gentleminions' - teenagers and young people who decide to go see the film in fact.
Like any social media phenomenon, the origin of #Gentleminions is difficult to trace. It took off on TikTok, with several of these videos featuring Yeat's Rich Minion soundtrack.
Searching for the hashtag on any social network puts us in front of these videos. Although most of the content consists of teenagers in fact on their way to the cinema, other participants offer their own nuances: tucking a banana into the costume, applauding effusively on specific occasions in the film, etc.
Since they made their first appearance in 2010 in Despicable Me. These beings have won the hearts of millions of viewers. Produced again by Illumination, Minions: The Origin of Gru was released in Spanish cinemas on July 1, 2022 to liven up the summer, this time with a more seventies flavor.
Yellow fever continues. The premiere of 'Minions: The Origin of Gru' has resulted in a huge box office success around the world, including Spain, where it reached number 1 in its first week and achieved the third best premiere of the year. In the United States, the fifth film in the Illumination and Universal franchise grossed an impressive $125.2 million in its opening weekend, breaking the record for the biggest opening on the 4th of July holiday weekend (previously owned by to 'Transformers 3: Dark of the Moon,' which grossed $115 million in 2011).
But it doesn't end there. 'Minions: Rise of Gru' continues its triumphant trajectory and reaches another milestone. With its latest installment, the saga 'Gru, my favorite villain' exceeds 4,000 million dollars collected worldwide, adding the five films that make it up for now. The property produced by Chris Meledandri was already the most profitable animated saga in film history (yes, above 'Toy Story'), and with this new achievement it reaffirms itself as such.
According to Deadline, as of Wednesday, July 6, 'The Origin of Gru' had already grossed $288.8 million globally. Added to the collection of the four previous films, it makes a total of 4,012 million for the entire saga, a figure that will undoubtedly increase considerably when we know the final collection numbers belonging to this weekend.
Families went minions-mad this weekend at the movies: "Minions: The Rise of Gru" earned an estimated $108.5 million from 4,391 screens in the United States and Canada, Universal Pictures reported Sunday. By the time the Fourth of July holiday is over, he will likely have earned more than $127.9 million.
The film is poised to become one of the biggest openings in history for a July 4 weekend, a record previously held by “Transformers: Dark of the Moon,” which grossed $115.9 million at its box office. first four days in theaters in 2011. Including the international showing of “Minions: The Rise of Gru,” where it is in 61 markets, its worldwide gross is $202.2 million through Sunday.
"It's a tremendous debut," said Jim Orr, president of domestic distribution for Universal. “It is being exhibited very widely throughout North America. In all markets it goes extraordinarily well”.
Having lost the freshness of the initial installments of our favorite villain, his henchmen, those lovable and wacky Minions have become, in their own right, the true protagonists of the already long-running saga.
After the little blunder that was the first solo installment of the Minions, the second, focused on illustrating the origin of Gru and his path to villainy, is a celebration of physical comedy.
Stuart, Kevin and Bob remain the kings of modern slapstick, growing with each new gag keeping afloat a movie that doesn't take itself seriously, nor does it need to.
Here we come to laugh, to get fed up with the craziness of the Minions and to enjoy a purely popcorn summer trip.
The argument and coherence (even within the Saga itself) are superfluous, in favor of the playful experience of a hilarious yellow-tinged humorous display.
In this field, 'Minions: the origin of Gru' more than complies, displaying carefully animated set pieces, always accompanied by a frenetic soundtrack and the hyperbolic exaggeration of seventies clichés, at the service and to show off the Minions and their mini boss.
Embracing the chaos, it is difficult not to be impregnated with the revelry, the enthusiasm and the energy that the film gives off, always plugged into the noble (and difficult) art of making the viewer stir in their seat between laughter.
Leaving the cinema with a smile on your lips and shouting mini boss! It's already worth the price of admission.
Abizarre trend is leading to cinemas banning teens in suits from watching the new Minion movie, Minions: The Rise of Gru.
Teens across the world have been dressing in full suit and ties to see the latest movie in the Despicable Me franchise. After releasing on July 1, the movie made a reported $128 million on the opening weekend.
High schoolers have been showing up to movie theaters in large groups, donning suits and even smoking cigars as part of an ironic online love for the movie. Many even go one step further, moshing and cheering loudly inside the movie theater.
Despite the trend going viral online, not everyone is a fan and some movie theaters in the U.K. have outright banned formal wear from showings of the movie in a bid to combat the disruptive behavior, while others across the world have been forced to kick people out.
